Fitness Engros serves two very different audiences. Their B2C webshop sells to home gym enthusiasts. Their B2B side supplies entire fitness centers, hotel gyms, and corporate training facilities.
The company’s revenue comes primarily from B2B, but the website generated little for the sales team. Visitors browsed without reaching out.
On the B2C side, the team wanted to grow their email list, but needed something fast to set up and easy to manage. They had tried Klaviyo’s built-in forms, but the triggering didn’t work reliably, the customization options were limited, and Klaviyo’s forms required cookie consent before visitors could even see them.
“Sleeknote’s forms simply perform better. Klaviyo’s triggering doesn’t work well. You set something up, and it fires at the wrong time.”
The B2B popup started as a quick fix. The sales team asked what value the website was actually generating for them, so Gitte set up a simple “Need help?” popup on their B2B website.
The leads that came through were high-intent, with questions such as: “I need four spinning bikes for a cycling studio, can you help?” The sales team would call them back, and deals were closed quickly.
What surprised Gitte was how much the popup delivered. It generated a steady stream of high-intent leads, and an estimated 50% of the inquiries led to high-value orders.
“It’s the best thing we can present to our sales team. Leads where people reach out themselves.”
Most signup forms open with the ask: give us your name and email. Fitness Engros flipped the order. Their multistep popup opens with a simple question about what type of training visitors are most into.
It’s a deliberate choice. Picking from Cardio, Strength, CrossFit, and Body & Mind takes no effort, feels relevant, and gets visitors engaged before they’re asked for anything personal.
By the time the form asks for contact details in step two, visitors are already invested.
The popup converts at 4.59%, and Gitte found that a fixed 200 DKK gift card outperformed a percentage discount as the signup incentive.
All data syncs to Klaviyo, where Fitness Engros segments subscribers by training interest and sends targeted follow-ups.
“We tested a percentage discount against a fixed gift card, and the gift card just worked better. Even though 200 kroner isn’t a lot, it feels more concrete. People feel like they’re getting something put in their hand.”
Across both campaigns, Sleeknote gives Fitness Engros a direct line to new customers on both sides of the business.
For Gitte, the answer is straightforward. The B2B lead generation alone justifies the investment: warm leads where prospects reach out themselves, with a short path from inquiry to deal. On the B2C side, a high-converting signup form feeds segmented data into Klaviyo, giving a small team the foundation for effective email marketing without added complexity.
