The team at Grafical knew they were leaving potential customers on the table.
Too many visitors were landing on the site and leaving without taking action. The bounce rate was high, and the company had no effective way to capture those visitors before they disappeared. Grafical wanted to grow their subscriber list and turn more of that website traffic into real business opportunities.
They started looking for a tool that could help them do both.
Grafical’s original newsletter popup was already generating solid results with 1,200 new subscribers every month. But the team wanted to see if they could do better.
They replaced the classic signup form with a Spin to Win campaign.
Instead of a flat 10% discount, visitors now spin the wheel for a chance to win up to 20% off or free shipping. The same value exchange, but with a layer of excitement on top.
The upgrade paid off. The Spin to Win generates 1,553 new subscribers every month, a 29.4% increase over the classic popup it replaced.
To tackle the bounce rate problem directly, Grafical added an exit-intent popup. When a visitor moved to leave the site, the popup appeared with an offer to stay connected.
The campaign doesn’t guarantee a purchase in the moment, but it gives Grafical a way to follow up with visitors who were about to leave for good. That changes a lost visitor into a future opportunity.
This popup alone generates more than 300 new subscribers every month.
“We need tools that are easy to manage and deliver measurable results. Sleeknote has been a strong fit for that. Our Spin to Win campaign performs well, and once it was set up, it required very little maintenance from our team.”
