How GrejFreak Used Sleeknote to Get a Conversion Rate of 4.5%

How GrejFreak Used Sleeknote to Get a Conversion Rate of 4.5%

About GrejFreak was founded in 2008 by Kristian Rasmussen and Casper Pedersen. The purpose was to cover professional soldiers´need for the latest and best equipment. The business is based on numerous experiences and recommendations made by professional soldiers from all branches of the Danish Defense. It’s a fact that today’s soldiers supplement their campaign uniforms with equipment which, for various reasons, can’t be handed over by the Armed Forces. Since then, they’ve extended the range of products and today sell all kinds of hunting, military and outdoor equipment.

What Do They Use Sleeknote For?

GrejFreak wanted a user-friendly, simple to use tool to increase newsletter subscriptions, target visitors with discount offers and deliver service announcements.

1. Guiding Visitors

Our products are not only delivered between Monday and Friday, but also on Saturdays. We activate a SleekBoxThursday evening saying “Make your order today or tomorrow and get your products Saturday”. We did something similar last Christmas with a SleekBox saying “You still have time! Make your order before 23rd of December and receive it before Christmas Eve”. This is just a few of the ways we use Sleeknote to create service announcements.

2. Increasing Newsletter Subscriptions

We ask our customers to sign up for our newsletter when they’ve purchased something and we also ask our 30,000 facebook followers to sign up for the newsletter. Still, this doesn’t give many signups compared to when our SleekBoxes are active.

We get twice as many subscribers when the SleekBoxes active than when the they are disabled.

In sale periods we write a newsletter and advertise heavily on facebook. This gives a fair amount of sale, but the moment we activate a SleekBox telling people that we have sales the amount of sale increases a lot.

“ It’s super easy to get started with Sleeknote. You’re able to do it all by yourself.”
Kristian Juel Rasmussen Co-Founder

What Is Your Favorite Sleeknote Feature?

I don’t know if it’s a feature but the drag-n-drop function in the editor is brilliant.

What Would You Tell Me, if I Were to Try Sleeknote?

It’s super easy to get started. You’re able to do it all by yourself. The only thing we needed help for was to ensure that the code to implement Sleeknote came in the right place, and it didn’t take more than two minutes. It is by no means complicated.

How Has the Collaboration With Sleeknote Been?

We’ve only had problems a few times, but each time, you have responded fast on the chat or email. I’ve also called you 1 or 2 times, and each time your support responded immediately and solved my problem. I only have positive things to say about your customer service.


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