Matas uses Sleeknote for a variety of different purposes, the main one being lead generation.
In order to get people to sign up for their newsletter, Matas uses competitions as incentives. They offer their visitors a chance to win a gift certificate when they sign up for Matas’ newsletter.
Here’s an example of how Matas uses competitions to get their visitors to sign up:
Matas also uses Sleeknote to guide their visitors to the right purchase. This can, for example, be when visitors are looking at fragrances or foundations. Then a SleekBox appears with a guide to choosing the right fragrance or foundation.
Matas also promotes new products and sales with their SleekBoxes. For instance, when they have a 20% discount on all fragrances, they want to make sure that all visitors are aware of the discount. This way they increase their sales, but also give their visitors information and value.