December is one of the busiest months of the year and one of the hardest to stand out in. With inboxes more crowded than ever, MCH needed a way to break through the noise and keep their audience engaged.
Email is a key channel for MCH, especially when it comes to promoting events and selling tickets. To make the most of it, they wanted to grow their list while keeping subscribers engaged.
“With Sleeknote, we didn’t just get a Christmas campaign that engaged the customers, we also created results.”
To stand out during the busiest season of the year, MCH partnered with Just MA to implement Sleeknote’s Seasonal Calendar during December.
This solution included a switch from their previous gamification provider to Sleeknote, which significantly reduced MCH’s costs and allowed them to reallocate budget to other marketing initiatives.
The gamified advent calendar invited visitors to sign up for MCH’s newsletter by teasing a new door to unlock each week. Behind each door, a question and the chance to win tickets to upcoming MCH events appeared, turning curiosity into conversions.
“It was great to see how many customers came back again and again. You could almost sense that they were excited to open the next door. The numbers really speak for themselves.”
The weekly format gave subscribers a reason to come back, building anticipation and boosting repeat engagement. It helped MCH stay top-of-mind throughout December and stand out in even the most crowded inboxes.
The advent calendar was promoted across newsletter, paid ads and their website – all redirecting visitors to the dedicated URL, where the advent calendar was embedded.
With support from Just MA, MCH transitioned smoothly to Sleeknote’s calendar, resulting in an automated setup, lower costs, and better cross-channel visibility, which ensured the advent calendar’s success and efficiency.
“This campaign is a powerful example of how Sleeknote can be used strategically to enhance engagement and deliver measurable results.”
The advent calendar delivered strong engagement and measurable growth:
In fact, the advent calendar not only increased their on-site conversions, it also improved their email metrics and re-engaged their current email base:
By leveraging Sleeknote strategically together with Just MA, MCH not only expanded their email list but also kept subscribers engaged, proving the impact of a well-executed, interactive advent calendar.
Hear how MCH experienced the advent calendar and why they will be repeating the success again next year!
