Since implementing Sleeknote in 2020, Monis has seen over 1,500% revenue growth, driven by founder Tommy’s creative use of Sleeknote and Klaviyo to turn visitors into loyal subscribers.
Here’s how he did it.
Monis is a fast-growing Danish e-commerce brand specializing in food and supplies for exotic pets. With thousands of visitors each month, founder Tommy wanted to turn more of that interest into lasting customer relationships.
Instead of simply collecting emails, Tommy wanted a more engaging way to grow his list in Klaviyo and reflect Monis’ playful brand personality.
Email and SMS are key to how Monis sells and communicates: email for storytelling and product inspiration, and SMS for quick reminders and limited offers.
In short, Tommy wanted to make every visitor interaction feel engaging, on-brand, and meaningful while growing a list he could use to drive real results.
“Sleeknote was one of the first tools I wanted when I took over the business because I had already seen what it could do. It was a natural choice for growing the store.”
To boost conversions and make signup feel more fun, Tommy replaced Monis’ classic signup form, which converted around 2%, with a branded Spin to Win campaign.
Visitors could spin the wheel for rewards like 5% or 10% discounts and free shipping, adding an element of surprise that made signing up more exciting.
Because email and SMS are both key channels, Tommy set up a multistep popup to collect both permissions. The result was impressive: 80–90% of visitors completed the second step, while maintaining a high 8.75% conversion rate overall.
All new subscriber data was automatically synced to Klaviyo, making it easy to trigger personalized follow-ups right away.
“Sleeknote is easy and intuitive to use, even for employees who have never worked with anything like this before. You don’t need a technical background to get great results.”
December is usually a quiet month for Monis, so Tommy wanted to give visitors a reason to return to the website again and again. His idea was a Christmas Calendar popup where customers could open a new door each day.
Behind each door was a unique deal. Some days featured discounts on specific products or categories, and on Christmas Eve, visitors received a special code valid in January to kickstart the new year.
The campaign was a hit. Visitors returned daily to see the next offer, and even emailed Tommy asking when the next door would exactly open.
The calendar encouraged repeat visits and boosted sales as customers explored other products while browsing the daily deals. In fact, December sales outperformed the previous year, and Tommy plans to run the campaign again this year following its success.
Tommy wanted to grow Monis’ subscriber base and make every signup more valuable, and with Sleeknote + Klaviyo, he exceeded expectations.
Beyond the impressive numbers, collecting subscribers directly on the website proved far more cost-efficient than paid channels like Facebook, showing why Sleeknote remains a key part of Monis’ marketing setup.
“I’m honestly thankful that our competitors don’t know about Sleeknote. It’s important to remember that Sleeknote doesn’t work on its own. You need creativity, the right tools around it, and time to build something that really performs. Sleeknote has lifted our marketing to a new level and created campaigns that make customers want to visit our site again and again.”
