What Is a Trackable Link?

A trackable link, often referred to as a UTM link, is a standard URL with additional UTM (Urchin Tracking Module) parameters that help you understand where your traffic is coming from and how different marketing efforts are performing. By appending simple tags to your URLs, you can distinguish between various traffic sources and mediums like email newsletters, social media posts, paid ads, and more.

Why Use UTM Codes?

UTM codes help you:

• Make data-driven decisions for future campaigns.
• Track and measure the success of your campaigns across channels.
• Understand which marketing strategies are driving the most conversions.

How to Use the Trackable Link Generator

Step 1: Enter Your Base URL

• Enter the URL you want to track (e.g., your landing page or product page).
• Example: https://www.example.com

Step 2: Add Campaign Parameters

• Campaign Source (utm_source): Specify where the traffic is coming from (e.g., google, newsletter, facebook).
• Campaign Medium (utm_medium): Identify the marketing medium used (e.g., cpc, banner, email).
• Campaign Name (utm_campaign): Name your campaign to easily recognize it in your reports (e.g., spring_sale).
• Campaign Term (utm_term): Optional. Enter paid keywords if you’re running a PPC ad.
• Campaign Content (utm_content): Optional. Differentiate between multiple ads or links pointing to the same URL.

Step 3: Generate Your Trackable Link

• Copy the generated link and use it in your campaigns to start tracking.
• Click the “Generate UTM Link” button to create your custom UTM link.

Best Practices for Creating Trackable Links

Keep it Simple: Only include essential UTM parameters to maintain clean and readable links.

Stay Consistent: Use standard naming conventions for UTM parameters to avoid reporting discrepancies.

Test Before Launching: Always test your generated link to ensure it redirects correctly.

Examples of Trackable Links

Example 1: Email Campaign Link

• URL: https://www.example.com
• Source: newsletter
• Medium: email
• Campaign Name: black_friday_promo

Generated UTM Link: https://www.example.com?utm_source=newsletter&utm_medium=email&utm_campaign=black_friday_promo

Example 2: Social Media Ad

• URL: https://www.example.com
• Source: facebook
• Medium: cpc
• Campaign Name: summer_sale
• Content: ad_variant_a

Generated UTM Link: https://www.example.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale&utm_content=ad_variant_a

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