24-Day Christmas Calendar to Grow Loyalty

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Grow Your List

Grow Loyalty with a 24-Day Christmas Calendar

Engage shoppers daily with a 24-day Christmas calendar. Share rewards, spark excitement, and build lasting loyalty all season.

Why it works

Shoppers are bombarded with offers during Christmas, making it hard for brands to stand out.

A 24-day calendar keeps customers coming back every day, giving them reasons to re-engage with your brand.

This consistent interaction builds loyalty, increases repeat visits, and drives more sales during the busiest shopping season.

Grow your email list by offering relevant incentives and engaging signup forms and popups

See it in action

How to implement it

1. Choose Position

Pick where the campaign appears (slide-in or embedded) and on which side of the screen.

2. Design Your Calendar

Update colors, fonts, and background to match your brand. You can add a festive image (trees, ornaments, gifts) behind the calendar.

3. Access All Doors

Click the calendar, open Layout, then choose Calendar to manage all doors.

4. Preview Door States

At the top-right, choose whether past doors can be opened.

At the bottom, switch the view between Closed, Opened, Expired, and Current.

5. Door Layout and Animation

Still in the calendar settings, pick the door animation and layout.

6. Style Each State

Set opacity, font color, and background (color or image) for Closed, Opened, Current, and Expired states.

7. Door Content

When clicking on the three dots at the bottom center of the screen, you can access all steps including each door and the content behind it.

Tip: You can also click the door on the right menu and then click Edit Door Content.

8. Design content

Design the revealed content for a selected door. You can add layout or form elements (Spin-to-Win, dropdown, quiz, etc.).

Tip: If you use Spin-to-Win, enable the Success step so the reward (and code/instructions) shows automatically.

9. Copy Door Content

To reuse content, click Edit on the right and copy it to other dates via the dropdown.

10. Form Step

Enable a form overlay to collect email before unlocking the calendar. Visitors sign up once and can return daily to open new doors.

11. Trigger

Choose when the calendar appears (time on page, scroll depth, exit-intent, etc.).

12. Target Pages

Show the calendar sitewide or only on relevant landing pages.

13. Integration

Connect your email platform/CRM so new signups flow straight into your lists.

14. Map Fields

In the mapping step, match Sleeknote fields to your ESP fields. Map door openings so you can track which subscribers open which doors.

15. Activate or Schedule

Launch immediately or schedule the calendar to run from Dec 1 to Dec 24 (or your preferred dates).

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

Other use cases you might find helpful:

Example of a Christmas Spin to Win popup in Sleeknote.

Grow Your List

Boost Conversions with Christmas Spin to Win

Engage Christmas shoppers with a Spin to Win popup. Capture subscribers, boost conversions, and add festive fun to your store.

Increase Sales

Promote Digital Gift Cards

Promote digital gift cards as the perfect last-minute option and let shoppers spread Christmas cheer instantly.

Incentives

Incentive Ideas for Christmas Campaigns

Boost Christmas sales using simple incentives shoppers can’t resist.

FAQ

By giving shoppers a reason to return daily, you build anticipation and strengthen customer relationships throughout December.

Mix discounts, free gifts, exclusive content, and bigger surprises on weekends or Christmas Eve to keep excitement high.

Start on December 1 and run until December 24 to maximize engagement and align with the Advent period.

Yes. Add a form step so visitors sign up once and can come back each day to open a new door.

Integrate with your ESP to track which subscribers open which doors and use that data for future campaigns. For a full setup guide, see our Seasonal Calendar Help Article.

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