Boost Sales with Countdown Timers | Video Tutorial

How to Boost Sales with Countdown Timers

See how to boost sales with countdown timers. Create urgency, drive faster decisions, and turn more visitors into customers.

Hi. I’m Sofie. And in this video, I’ll show you how to boost sales with countdown timers. So the issue is that when your visitors see an offer, many of them hesitate. They think that they will just decide later on, but oftentimes, later means never, and you end up not getting the sale. And that’s where countdown timers come in. You can show the exact amount of time your visitors have to claim the offer both with days, hours, minutes, and even seconds. It works especially good for flash sales, seasonal campaigns, you launching a new collection, or just in general time limited discounts or offers. And it’s super easy to set up. If we go to the builder and click the countdown element, you can choose your time zone. You can choose the language. You can choose the end time, and you can also choose what what should happen once the countdown reach zero. Should it disable the campaign, or should it show a specific message? When you’re near the deadline, it makes sense to show the seconds as well. If there’s a long time to claim the offer, you might wanna exclude seconds at the beginning at least just by disabling this one. And as always, you can customize the design, the font, the colors, everything to match your brand. So if you’re not using countdown timers yet, you should definitely start adding urgency and reduce the hesitation your visitors have.

What is a countdown timer?

A countdown timer shows how much time is left to claim an offer. It can display days, hours, minutes, and optional seconds, creating urgency and making the deadline clear.

Why countdown timers boost conversions

Many visitors hesitate and plan to decide later, which often means never. A visible deadline reduces hesitation, prompts faster decisions, and lifts sales. Timers work especially well for flash sales, seasonal campaigns, new collection launches, and any time-limited offer.

How to use countdown timers in Sleeknote

Open your campaign in the Sleeknote builder and add the Countdown element.
Select the correct time zone for your audience and choose the language.
Set the end date and time for your offer.
Decide what happens at zero: disable the campaign or show a follow-up message.
Choose which units to show. Near the deadline, include seconds. If the offer runs longer, hide seconds until the final stretch.
Customize design, fonts, and colors to match your brand.
Target relevant pages and audiences for higher relevance.
Publish and track performance in Sleeknote analytics.

Tips

Use clear, specific copy: “Sale ends in 02:15:00”.
Align the timer with your promo terms and scheduled end time.
Add seconds during the final hours to increase urgency.
Test placement and readability on mobile and desktop.
Pair with exit-intent or cart pages for a strong last-chance nudge.

Show full transcript

Speaker: Sofie

Hi, I’m Sofie. In this video, I’ll show you how to boost sales with countdown timers. The issue is that when your visitors see an offer, many of them hesitate. They think they will decide later, but later often means never, and you miss the sale. That is where countdown timers help. You can show the exact amount of time visitors have to claim the offer, with days, hours, minutes, and even seconds.

It works especially well for flash sales, seasonal campaigns, launching a new collection, or any time-limited discounts or offers. It is easy to set up. In the builder, click the Countdown element. You can choose your time zone and the language.

You can choose the end time, and you can also choose what should happen once the countdown reaches zero. You can disable the campaign or show a specific message.

When you are near the deadline, it makes sense to show seconds. If there is a long time to claim the offer, you may want to exclude seconds at the beginning by disabling them.

As always, you can customize the design, fonts, and colors to match your brand. If you are not using countdown timers yet, start adding urgency and reduce the hesitation your visitors have.