Customer Feedback After Purchase | Video Tutorial

How to Get Valuable Customer Feedback After Purchase

Learn how to collect customer feedback after purchase with survey popups. This video shows how to gain insights and improve the shopping experience.

What is customer feedback after purchase?

Customer feedback after purchase is gathered with a short survey popup on the order confirmation page. It captures fresh, in-moment insights you can use to improve the experience and conversions.

Why customer feedback after purchase works

If you don’t ask, you don’t know. Right after checkout, customers remember details and answer more accurately. A quick rating plus an optional comment reveals patterns fast and surfaces issues analytics won’t show—so you can prioritize meaningful fixes.

How to collect customer feedback after purchase in Sleeknote

Start from a template. Open the post-purchase survey layout in the builder.
Build the form. Add one rating input (radio buttons or dropdown) and an optional text field for comments.
Write clear copy. Ask a single question (e.g., “How did we do?”) with simple labels from “Bad” to “Very good.”
Target correctly. Show the survey on the confirmation page only; exclude other pages.
Choose trigger. Use a short delay or exit-intent so you don’t interrupt the receipt flow.
Customize success. Thank customers and confirm submission; optionally link to support or next steps.
Publish & review. Monitor responses, tag themes (e.g., sizing, shipping), and feed insights into your roadmap.

Tips

Keep it short: one rating + one optional comment maximizes completion.
Use predefined options to spot trends; the open text reveals “unknown unknowns.”
Duplicate a lighter version for site-wide feedback if needed (exclude confirmation page).
Trigger on exit-intent to avoid disrupting the confirmation experience.
Share learnings with support, product, and marketing to close the loop.

Show full transcript

Speaker: Sofie

Hi. I’m Sofie, and in this video, I’ll show you how to collect valuable customer feedback after purchases.

All you need is a survey pop up and some targeting.

The challenge can be that if you don’t ask, you don’t know, and most businesses actually miss out on valuable insights from their customers because they never ask about their experience.

That’s exactly what I’m gonna show you how to do today.

So first of all, let’s just imagine that I just purchased something on your website. And then when I’m about to leave the website after getting the confirmation and everything, this pop up shows, asking exactly what we need to know, how did we do. And in this case, I can rate it from bad to very good. I’m gonna say very good. And then if I have any, like, further comments, I can add them here saying, I really like your size guide, for example. And then just say submit feedback.

It’s really easy to set up, and I’m gonna show you how to do it. So we actually have this template that you can use.

And then, obviously, you can click everything you want to. You can change the text here. Right now, we are using some radio buttons. You can use a drop down if you prefer. And then because you use some premade or, yeah, premade options, it’s really easy for you to spot if there’s a, like, specific pattern. But with the text field or text box, you can also see what else are our customers thinking, what else can we improve, something you weren’t aware of already.

And, again, we’re gonna use some targeting. So we can say that we wanna show it after x amount of seconds, but you can also say that it should show as an exit intent, so when people are trying to leave the website.

One more thing that you wanna do is that you don’t wanna target all pages, but you wanna target specific subpages.

So in this case, you wanna make sure that it’s only showing on your confirmation page. If you want feedback in general, you can just duplicate this campaign, change the wording a bit, and then you can show it on some relevant pages or all pages except for the confirmation page.

So that is how you can get some really valuable insights directly from your customers.

And if you aren’t doing this today, you should definitely try it because you have nothing to lose and a lot to win.