Grow Email List with Spin-to-Win | Video Tutorial

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How to Grow Your Email List with Spin-to-Win

Learn how to grow your email list with Spin-to-Win popups. This video shows how gamified popups make signups fun, boost engagement, and capture more leads.

What is Spin-to-Win?

Spin-to-Win is a gamified popup where visitors spin a wheel for a chance to win a reward. It turns a routine opt-in into a fun interaction that earns more signups.

Why Spin-to-Win grows your list

Most visitors won’t share their email without an incentive. Spin-to-Win adds value and curiosity, reducing drop-offs and increasing conversions.

How to set it up in Sleeknote

  1. Create a campaign and add the Spin-to-Win element (or start from a template).
  2. Configure rewards: edit wheel labels, set discount or reward codes, and customize the success step.
  3. Design the experience: style the wheel, backgrounds, fonts, and colors to match your brand.
  4. Collect more data with multi-step forms to power email segmentation.
  5. Publish and track performance in Sleeknote analytics.

Tips

  • Offer meaningful rewards (e.g., tiered discounts or free shipping) to motivate signups.
  • Keep forms short; add extra fields only if you’ll use them.
  • Match wheel copy and visuals to your campaign theme.
  • Make the success state clear: copy code and continue shopping.
Show full transcript

Speaker: Sofie

Hi. I’m Sofie. And in this video, I’ll show you how you can grow your email list with spin to win pop ups. The thing is that most people won’t just hand over or give you their email address without getting anything in return. If there’s no incentive, they are more likely to just close your pop up and move on, and that means you won’t be able to communicate with them after they leave your website.

That is exactly what a spin to win pop up fixes. Instead of just having a plain, sometimes boring pop up, you give your visitors something fun to do. They can spin the wheel for a chance to win a discount or reward.

And in this case as well, they don’t know exactly what kind of category they will actually unlock the discount for, so there’s a surprise element to it as well.

Let me just enter the email address here and then show you how it works.

So now the wheel is spinning, and we are patiently waiting to see what kind of category.

This is actually a multi step pop up, so we’re asking for more information about the subscriber that we can use in our email marketing.

So let me just enter that. And then we can see we landed on jeans and unlocked twenty percent, and it’s easy for us to copy the discount code.

This is not only fun and effective for your visitors. It’s also really effective when we look at the numbers.

So what we did was that we compared pop ups using spin to win with pop ups not using spin to win. And as you can see here, there’s a difference of one hundred and thirty two percent.

So pop ups with a spin to win perform one hundred and thirty two percent better than pop ups not using a spin to win. It’s really easy to set up in Sleeknote, and I’m just gonna show you how to do it. So this is the campaign. What you can do is you can click a template as well.

You can click the spin to win element. You can click edit options, and then you can actually change the text on the wheel. You can change the reward code. You can change what’s gonna be shown on the success step, both in terms of headline and the description.

And you can, of course, design the wheel to make it look exactly like you want to.

The same goes for the other steps. You can always change the background and, in general, make sure everything is on brand. So that is how you use a spin to win pop up to grow your list, not only to make it fun for your subscribers, but also to build your email list fast.

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