Guide Visitors to Bestsellers | Video Tutorial

How to Guide New Visitors to Your Bestsellers

See how to guide new visitors to your bestsellers. This video shows how to highlight your most popular products and drive more first-time sales.

Hi. I’m Sofie. And in this video, I’ll show you how to guide new visitors to a specific category such as your new collection or your bestsellers. The challenge for new visitors can sometimes be that they don’t know your site as well as you do. And instead of having them spend a lot of time browsing around on your website looking for things that they like, you can show them immediately that these are the most popular products. And, obviously, because it’s your best sellers, these new visitors are more likely to convert as well and become customers. So the way it works in Sleeknote is that you have the campaign. You click the CTA. You can link to the page. You just insert the URL that you wanna redirect to and choose whether to open in a new window or in the same window. Then you click done once the link is added, and you click next step. Then we have the triggers. We have the pages. You can choose which pages should this campaign be shown on. And you also have the opportunity to say that you wanna show the campaign only to new visitors so you don’t interrupt the already loyal customers who already know where to find your best sellers. So with these category redirects, you don’t just show products. You guide visitors to the items that are most likely to sell, which gives them more clarity and more sales for you.

What does it mean to guide visitors to bestsellers?

New visitors often don’t know your site as well as you do. By guiding them directly to your most popular products or categories, you help them find what they want faster—and increase their chance of buying.

Why guiding visitors to bestsellers works

Bestsellers are proven winners. Showing new visitors your top products reduces confusion, speeds up decision-making, and increases first-time conversions. It’s a quick way to build trust and boost sales.

How to guide visitors in Sleeknote

Create a campaign in the Sleeknote builder.
Add a CTA button and link it to the page you want (e.g., your Bestsellers or New Collection). Choose whether the link opens in the same or a new window.
Set up triggers to decide where the campaign should appear across your site.
Target new visitors only to avoid interrupting loyal customers who already know their way around.
Publish and measure performance to see how many visitors you direct to your most popular products.

Tips

Highlight categories that convert well, like Bestsellers or New Arrivals.
Keep your CTA button clear and action-focused: “Shop Bestsellers” or “See What’s Hot.”
Target campaigns to new visitors for maximum impact.
Test placement and timing to avoid interrupting the browsing experience.

Show full transcript

Speaker: Sofie

Hi, I’m Sofie. And in this video, I’ll show you how to guide new visitors to a specific category such as your new collection or your bestsellers.

The challenge for new visitors can sometimes be that they don’t know your site as well as you do. Instead of having them spend a lot of time browsing around, you can show them immediately which products are the most popular. And because it’s your bestsellers, these new visitors are more likely to convert and become customers.

In Sleeknote, you create a campaign, click the CTA, and link it to the page you want. Just insert the URL and choose whether it opens in a new window or the same one. Then click done once the link is added and continue to the next step.

Next, set up your triggers. You can decide which pages should show the campaign, and you can also choose to show it only to new visitors so you don’t interrupt loyal customers who already know where to find your bestsellers.

With category redirects, you don’t just show products—you guide visitors to the items that are most likely to sell. That gives them clarity and gives you more sales.