How Sleeknote Uses Sleeknote in 2026
By Sofie Mølgaard Partner Marketing Manager
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People sometimes ask how we use Sleeknote ourselves.

The answer: in a lot of different ways.

Some of them are exactly what you’d expect. A welcome popup here, an exit-intent campaign there. But other popups might surprise you.

A lot has changed since we first wrote about this in 2024. New campaigns, new features, and even a new product on the way.

So here’s an updated look at how we use Sleeknote on our own site today. I’ll walk you through eight campaigns we’re running right now, what we’ve learned from each one, and how you can apply the same ideas to your own site.

Table of Contents

1. A Christmas Calendar for Marketers

Marketers spend December creating campaigns and experiences for everyone else. They build advent calendars for customers, design holiday popups for clients, and schedule promotional emails for other people’s audiences.

So we made something for them instead.

We launched a 24-day Christmas calendar with prizes, competitions, and marketing resources. Every door was valid for exactly 24 hours. We used our Pick a Winner tool to draw random winners from the people who participated that specific day.

Promotion was simple. We shared it through our email list and on LinkedIn. No paid ads, no complicated launch strategy.

What We Learned

Here’s the thing. This was a last-minute idea. We didn’t plan it months in advance or build elaborate systems around it.

And it still worked well.

Next year, we’ll build more anticipation before going live. Tease it earlier, get people excited before December 1st. If you have an engaged audience, a calendar like this is a simple way to stay top of mind throughout the holiday season and get people to return day after day.

Try This Yourself

Think about what your audience cares about and build something around that. It doesn’t have to be 24 days. Even a smaller giveaway or resource series over a few days can drive engagement and keep people coming back. For more inspiration, check out our Christmas popup examples.

2. Spin to Win at Conferences

When we attend conferences, we talk to a lot of people. Hundreds of conversations over a few days. And we want to stay in touch with them after the event.

So we bring two tablets with a Spin to Win campaign running at our booth.

Everyone who plays wins something. Merch, small prizes, the usual booth giveaways. And all attendees get a shot at winning the big prize of the day. In exchange, we collect their email.

It’s a fun way to start a conversation at the booth. People stop, spin the wheel, and suddenly we’re chatting about what they’re working on. But more importantly, it gives us a way to follow up after the event.

Why It Works for Us

As the one who’s in charge of the booth, I love that we can update the design, use different gamification modules, and adjust prizes based on the conference we’re attending.

The campaign is embedded on a dedicated landing page. So adjusting it for each event takes minutes, not hours. Different colors for different conferences. Different prizes based on what resonates with that particular audience.

Try This Yourself

If you attend events, set up a simple gamification campaign on a tablet or desktop. It doesn’t have to be complicated. A spin to win or a scratch card with a few prizes is enough to get people to stop, play, and leave their email.

3. From Ugly Popup to High-Quality Campaign

This one is one of my favorites.

We have a popup on our site that is intentionally ugly. Like, really ugly. Clashing colors, terrible fonts, awkward spacing. It’s meant to catch your attention, and not in a good way.

When you click on it, we show you how easy it is to turn that mess into something that actually looks good.

It’s a quick before and after that demonstrates what you can do with our editor in seconds. No tutorial needed. No feature explanation. Just a visual transformation that speaks for itself.

The Targeting Behind It

The popup is shown when visitors have viewed three pages. So we know they’re already browsing around and have some level of interest in what we do.

We’re not showing this to first-time visitors who just landed on a blog post. We’re showing it to people who are actively exploring.

Try This Yourself

Think about creative ways to demo your product on your own site. Instead of telling people what you can do, show them. A before and after, a quick transformation, or a live example can say more than a feature page ever will.

4. Inspiring Blog Visitors with Examples

Our blog is packed with best practices and real-world examples. We write about popup strategies, conversion tactics, and e-commerce popup examples.

But we also have a huge library of campaign examples organized by goal and industry. And most blog readers don’t know it exists.

So we added a popup that redirects visitors to this library. The logic is simple. You just read about a strategy. Now go see real examples of it in action.

Why This Matters

Blog readers are already in learning mode. They’re absorbing information, looking for ideas, thinking about how to apply what they’re reading.

Pointing them to the next step keeps them engaged. It moves them from passive reading to active exploration.

Try This Yourself

If you have content or resources that deserve more attention, use a popup to connect the dots. Don’t assume visitors will find everything on their own. Guide them to the next logical step.

5. Use Case Popups with Built-In Templates

We have 20+ use cases on our site. Each one comes with a step-by-step guide and a ready-to-use template. We want visitors to actually find them.

So on specific pages, we show a popup where they can swipe through relevant cases.

The popup triggers after visitors have scrolled a certain percentage of the page. Each case links directly to the relevant page. And the visuals are shown as GIFs so you can see the wheel spinning, the countdown timer counting down, and so on.

The Psychology Behind It

Scroll depth is a powerful signal. Someone who has scrolled 50% down a page is engaged. They’re reading, they’re interested, and they’re open to learning more.

That’s the perfect moment to surface related resources.

Try This Yourself

If you have guides, templates, or resources that help people get started, don’t bury them. Surface them where visitors are already showing interest. A popup triggered by scroll depth is a good way to reach people who are engaged but might not find the resource on their own.

6. A Popup on Our Contact Page

Our contact page already has links to phone, email, chat, and booking a demo. Plenty of ways to get in touch.

But some people prefer something even simpler.

So we added a popup where they can drop their info, and we reach out to them instead. No scheduling, no waiting on hold, no back and forth over email. Just leave your details and we’ll get back to you.

Keeping It Relevant

The popup only shows on the contact page. This keeps it relevant and non-intrusive.

We’re not interrupting someone who’s reading a blog post. We’re offering an extra option to someone who has already decided they want to reach out.

Try This Yourself

Look at your contact page and ask yourself: is there a way to make it even easier for someone to reach out? Sometimes adding one more low-effort option is all it takes to capture people who would otherwise leave.

7. Helping Visitors on Our Pricing Page

Some visitors on our pricing page have specific questions before they move forward. Which plan fits their setup, whether something is included, that kind of thing.

So we added a popup where they can reach out directly to our CEO, Mogens Møller.

They fill in their name, email, and question. Mogens receives an email with the details. From there, he can answer them personally or forward the question to the sales team.

Localization That Matters

Since we have a lot of visitors and customers in Denmark, we have both a Danish and an English version. The version you see depends on your location.

Why This Works

This popup has been one of our most valuable ones. It often brings in larger companies who want a quick answer before moving forward.

A simple question form with a real person behind it can be the difference between someone bouncing and someone converting.

Try This Yourself

If you have a pricing page or any page where people make a decision, give them a way to ask questions right there. Don’t make them hunt for a contact form or wait for chat support to become available.

8. Web Push Opt-In

We have a new standalone product on the way: Sleeknote Web Push.

To test it, we’re using our own site. We built a popup that both triggers the browser’s web push opt-in and explains what it means. What you’ll receive, how it works, and why it’s worth opting in.

If you’ve ever seen a random web push opt-in and immediately clicked block, you know why this matters.

The Problem with Native Opt-Ins

The browser’s native web push prompt has no context. No explanation. It just appears and asks for permission.

Most people click block on reflex. They don’t know what they’re signing up for, so they don’t sign up at all.

By wrapping the opt-in in a Sleeknote campaign, we can add the context that makes people actually say yes. We explain what we’ll send, how often, and what value they’ll get.

Interested in Web Push?

Sign up for the waitlist to get the launch offer. This will be a separate product with its own pricing.

Wrapping Up

If there’s one thing all of these campaigns have in common, it’s this: every popup matches what the visitor is already doing.

That’s what makes popups work. Not showing the same message to everyone, but showing the right message on the right page to the right person.

If any of these sparked an idea, try Sleeknote for free and see what you can build. And if you want a hand getting started, reach out. We’re always happy to help.

Sofie Mølgaard

 Partner Marketing Manager @