Did you know that 98% of your visitors leave your website without doing anything? They don’t buy anything; they don’t sign up for your newsletter – They simply don’t engage with you or your website in any way. This is a huge potential opportunity lost.
Wouldn’t you want to lower that percentage? I know I do. Every single visitor to your site should be presented with an opportunity to engage. Thus, you’ll lower those 98% percent and potentially get a lot more value from your visitors than you do today.
So how do you get value from your abandoning visitors?
You’ve probably already heard about it – the famous exit intent. Exit intent is a technology that tracks your visitors’ movements and triggers a lead capture form the moment your visitors are about to leave your website.
According to Bryan Massey, you can convert 10-15% of your lost visitors with exit intent popups.
In this post, I’ll dig into the famous exit intent technology and explore the many opportunities it holds. Nothing will be left unexplored, and when you’re done, you’ll be equipped to create awesome exit intent forms that will convert your abandoning visitors.
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How does exit intent work?
The exit intent technology is designed to detect the precise moment a visitor is about to leave your site, and trigger a popup.
How is that possible you might think?
The technology tracks your visitors’ mouse cursor movements while they browse your site, and when your visitors move their mouse cursor to an exit option, such as the address bar, a new tab, or the close button, the exit intent technology triggers a popup on your visitors’ screen with a customized message.
With an exit intent popup, you can convert your visitors into leads or customers, you can re-engage them with your site, and you can use them to improve your website. The opportunities are endless.
The exit intent works because you ensure that every single visitor is presented with a conversion option. Many websites have a small signup form somewhere on their site. This signup form is usually overlooked or ignored, and even though it might convert a small percentage of your visitors, it’s nowhere near the conversion rate of an exit intent popup.
Here’s how our signup form looks on the Sleeknote website:
As you can see, it’s not the biggest attention drawer. However, it still converts a small percentage of our visitors, so we don’t want to remove it.
What makes the exit intent so great is that we can see how effective it is immediately. When we add an exit intent form to any of your pages, we convert 2-4% more of those 98% abandoning visitors, which might not sound like a lot, but when you look a the pure number of signups you can really see a significant increase