FBG wanted to reach every dealer on Maskinbasen with a message that fit where they stood.
On Maskinbasen, dealers can buy clips, which are prepaid credits that push their listings higher in search results and in the newest-listings feed. Some dealers have never bought clips and don’t know where to start. Others already use them and just need to top up. Those two groups need very different messages.
Before any of that, FBG needed a way to collect consent from existing dealers and give new dealers an easy way to opt in.
FBG uses Sleeknote’s SiteData feature to show each dealer a popup based on what Maskinbasen already knows about them. SiteData lets you show or hide popups based on any visitor data you already have on your site. For Maskinbasen, that means each dealer’s clip balance and whether they’ve given marketing consent.
Dealers who are out of clips see a popup offering 50 free clips in exchange for their email address. Before SiteData, every dealer saw this offer the same way. Now FBG targets it by purchase history, so it reaches only the dealers it’s meant for, and the response has improved.
A second popup checks whether a dealer has given marketing consent for Maskinbasen. If they haven’t, it appears and frames consent as a way to get more out of the subscription they already pay for.
The popup is always on, so every dealer without consent sees it, including new dealers from their first login.
Not every message needs this level of targeting. When FBG added new features to the listing overview, the team used a five-step Sleeknote popup to explain them. Each step covered one update, and an “UPDATE 1 OF 5” label showed dealers their progress.
To avoid showing the message too often, FBG limited it to specific pages, no more than two views per dealer, and stopped it once the updates were no longer new.
Across all three campaigns, FBG now reaches dealers with a message that fits where they are in the customer journey.
The consent numbers matter beyond this campaign. FBG can now email dealers it had no way to reach before.
“We’re really happy with Sleeknote. It’s a reliable, user-friendly, and intuitive platform that’s easy to work with on a daily basis. The wide range of features and customization options also gives us great flexibility to tailor our communication and reach our users with the right message.
And their chat support deserves a special mention. We always receive fast, knowledgeable, and helpful assistance.”
