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Grow Your List
Add a scratch-to-reveal popup to surprise visitors with a Black Friday discount, boost engagement and grow your email list.
Shoppers love a good surprise and this format taps into that curiosity. By asking visitors to interact before revealing their reward, you increase engagement and make the offer feel more exciting.
It’s a simple way to drive conversions and capture new subscribers.
Click the scratch field, then choose Edit options on the right side of the screen.
Here you’ll add your rewards: set the chance of winning, upload the reward image, and write a headline, description and reward code for each one.
Still in Edit options, scroll down to the Scratch layer. Choose a background color or upload an image.
Scroll further to find the Reward layer. Pick a layout, choose the background colors for each reward field, and add an image for “no reward.”
To see your reward images, hide the scratch layer (bottom left corner), then click on the reward you want to view.
These are the images you uploaded when setting up your rewards.
If you want a fun touch, scroll down in the settings and upload your own cursor image.
You can use your logo, a coin or anything else that fits your brand and campaign.
Click on the Success step and select the text element.
Click Merge tag and choose from Scratch to Win tags. This text will update automatically based on the reward the visitor uncovers.
Select how the campaign should appear whether it’s on scroll, after X seconds, or based on visitor behavior.
Show your sidebar on specific pages or sitewide. You decide where it makes the most impact.
Connect your sidebar to your email or SMS platform to send new subscriber data directly to your tool.
Tip: Map the field called Scratcher: Reward code to the corresponding field in your email platform. That way, you’ll collect both email and reward data.
Once everything’s ready, activate your campaign right away or schedule it to go live when the timing’s right.
Click the campaign or link to load it directly into your Sleeknote account.
Increase Sales
Use a catalogue-style popup to highlight your best Black Friday offers and help shoppers find what they want faster.
Build trust where it matters most by highlighting your unique selling points in the cart.
Grow your list with subscribers who want Black Friday updates by email and SMS. Perfect for reaching them as soon as your sale goes live.
A Black Friday scratch popup is an interactive campaign where shoppers use their cursor or finger to scratch a digital card and reveal a surprise discount. It is a fun, gamified way to engage visitors while collecting their email address before showing the reward.
It adds curiosity and interaction to your campaign, encouraging visitors to engage rather than passively scroll. The surprise element helps your offer stand out from the many Black Friday popups shoppers see, making your deal more memorable and exciting.
Visitors are asked to submit their email to reveal the deal underneath the scratch card. This incentive driven approach is proven to convert visitors into subscribers who are eager to unlock their Black Friday discount.
Use a mix of offers to make the game feel rewarding and authentic. Options like 15% to 25% off, free shipping, or a free gift with purchase work well and add real value to the experience.
Not at all. You can use a predesigned Black Friday scratch popup template, customize your offers and messaging, and connect it to your email tool all without writing any code.
No. Sleeknote popups are built to load asynchronously, which means they will not slow your website or affect SEO performance.
You can use it as a welcome popup to greet new visitors or show it on exit intent to recover abandoning shoppers. Either way, the goal is to capture attention at the right moment and drive conversions with a surprise deal.
