Christmas Advent Calendar: Engage Shoppers Weekly

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Grow Your List

Engage Shoppers with a Christmas Advent Calendar

Surprise your audience every week with a Christmas Advent Calendar. Build excitement, capture emails, and keep shoppers coming back all season.

Example of a Christmas Advent Calendar campaign running on a website

Why it works

A Christmas Advent Calendar builds anticipation and repeat visits by giving shoppers a reason to return each week.

The element of surprise keeps them engaged, while exclusive rewards and offers help you grow your email list and drive more sales throughout December.

Grow your email list by offering relevant incentives and engaging signup forms and popups

See it in action

Animated GIF of shoppers interacting with a Christmas Advent Calendar

How to implement it

1. Design Your Calendar

Keep the design or update it to fit your brand by changing colors, fonts, and background.

Sleeknote editor showing Christmas Advent Calendar design settings

2. Design Each Door Individually

Click a door to edit it. Use the right-side menu to adjust design and content.
At the bottom, preview how the door looks in each state: closed, opened, expired, and current.

Editing an individual door in the Christmas Advent Calendar in Sleeknote

2.1. Design All Doors

Click the calendar, open Layout, choose Calendar, then go to Doors styling to design all doors at once.

Sleeknote calendar layout settings with door styling options

2.2. Previous Doors

In the same area, decide whether past doors can be opened or should stay locked.

Option to allow or restrict access to past Advent Calendar doors

3. Door Layout and Animation

Still in the calendar settings, choose the door animation and layout.

Sleeknote calendar settings showing door animation and layout options

4. Style Each State

Set opacity, font color, and background (color or image) for Closed, Opened, Current, and Expired states.

Styling options for closed, opened, expired, and current calendar doors

5. Design Door Content

Click Edit door content to add the offer, image, and elements behind the door.

Tip: If you use Spin-to-Win, enable the Success step so the prize details show automatically.

Editing content behind an Advent Calendar door in Sleeknote

6. Form Step

Enable a form overlay to collect email before unlocking the calendar. Visitors sign up once and can return daily to open new doors.

Sleeknote form overlay setup for Christmas Advent Calendar

7. Target Pages

Show the calendar sitewide or only on relevant holiday landing pages.

8. Integration

Connect your email platform so new signups flow straight into your lists (and can be segmented by door/activity if needed).

Sleeknote integration setup for Christmas Spin to Win popup.

9. Activate or Schedule

Launch immediately or schedule the calendar for your preferred dates (e.g., Dec 1–24).

Campaign activation screen for Christmas Spin to Win popup.

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

Other use cases you might find helpful:

Incentives

Incentive Ideas for Christmas Campaigns

Find the right incentive to capture subscribers and drive more holiday purchases this season.

Grow Your List

Grow Loyalty with a 24-Day Christmas Calendar

Engage shoppers daily with a 24-day Christmas calendar. Share rewards, spark excitement, and build lasting loyalty all season.

Example of Sleeknote Christmas repeat purchases Spin to Win popup campaign.

Grow Your List

Reward Customers with a Voucher

Drive Christmas repeat purchases with a Spin to Win popup that rewards customers after checkout and keeps them coming back.

FAQ

By giving shoppers a reason to return daily, you build anticipation and strengthen customer relationships throughout December.

Mix it up with discounts, free gifts, exclusive deals, or fun content. In this campaign, Sundays feature:

  • 1st Advent: Free gift with all orders (e.g., cozy Christmas socks).
  • 2nd Advent: Spend-more-save-more voucher (€50 off €200+).
  • 3rd Advent: Giveaway entry for a €200 gift card.
  • 4th Advent: Premium bundle deal (buy a winter coat, get a free scarf).

This variety keeps shoppers excited and encourages daily interaction.

Start on December 1 and run until December 24 to maximize engagement and align with the Advent period.

Yes. Add a form step so visitors sign up once and can come back each day to open a new door.

Integrate with your ESP to track which subscribers open which doors and use that data for future campaigns. For a full setup guide, see our Seasonal Calendar Help Article.

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