It’s a challenge many marketers face…
You want to segment new subscribers, on-site, through a website popup, so you can collect more targeted data.
But you’re also aware that, with more input fields, comes fewer conversions.
For online retailers, in particular, getting more visitor information, beyond a name and an email address, without sending emails requesting further preferences, is equally challenging…
That is, until now.
In this recipe, we’ll show you how to get the visitor information you need, like gender, interests, and more, without hurting conversions.
First, click the campaign below:
Create a similar campaign
Like what you see? Load this high-converting template in our editor and customize it to the look and feel of your business.
Next, change the campaign copy to reflect your incentive.
For instance, if you offer 10 percent off a new visitor’s first-time purchase, make the changes in “Form I”:
Then, in “Form II,” I’ll remove the name and phone number input fields, leaving the dropdown to determine which gender they are.
You can ask for any information you want here, including:
Next, I’ll update the copy in the Teaser and click “Save”:
Then, I’ll do the same for the Success step:
In “Display Settings,” choose:
While each website is different, we recommend showing incentives to new visitors after they have scrolled a certain percentage of a product page.
To do that, go to “Triggers,” choose “Scroll” and set it to 35 percent:
Then, move to “Page-Level Targeting,” choose “URL matches,” and add a product category URL:
Next, go to “Targeting Options,” add “New Visitor,” and select “Show”:
Save your campaign and that’s it!
You can now collect more visitor information, on-site, without hurting conversions, meaning you can send more targeted emails to subscribers and boost your bottom line.
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