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How to Reduce Cart Abandonment (Without Discounting)


If you’re an online retailer, chances are:

  • You’re experiencing cart abandonment;
  • You’ve googled how to reduce it; and
  • You’ve read that you need to offer a discount at checkout.

While that’s not bad advice, it’s not always viable, especially if:

  • Your margins are tight;
  • You’re offering discounts elsewhere; or
  • You can’t afford to offer free shipping.

The good news is, there’s another way to combat cart abandonment… without offering a discount… or free shipping.

And in this recipe, I’ll show you how, step-by-step.

Step 1. Create a Giveaway

For this strategy to work, you’ll need to run a giveaway.

If you’re unfamiliar, a giveaway involves asking a visitor for their email—usually through a website popup—and entering them into a contest. 

The prize, if you’re an online retailer, is often a free product such as a bottle of wine, a mystery box, or, as seen in the below example, a coffee maker.

To create a giveaway campaign, click the campaign below:

Create a similar campaign


Like what you see? Load this high-converting template in our editor and customize it to the look and feel of your business.

Try it out

Step 2: Customize to Your Preference

Once you know what you’re offering as a prize, you need to add an image to your campaign. (Note: we’ve found that adding an image increases conversions.)

To do that, click the image of the coffee maker and click “Change Image” and upload an image of the product.

Recipe 1

Then, resize, if necessary, and click “Save.”

Recipe 2

Next, update the campaign’s copy to match something like the one below, and proceed to “Display Settings.”

Step 2 Customize to Your Preference 3

Note: If you want to customize your Success Step—what visitors see after entering their email—you can do that by clicking “Next Step” and editing the existing copy.

Step 3: Choose Where to Show Your Campaign

You want to ensure that your campaign:

  1. Shows at a checkout step; and
  2. Has an exit-intent trigger.

To make the changes, go to “Triggers” and select “Exit-Intent”:

Recipe 3

Then, move to “Page-Level Targeting,” choose “URL Contains,” and add “checkout”:

Save your campaign and that’s it!

You now have a live giveaway that will turn abandoning visitors into email subscribers.

When the giveaway ends, notify the winner and ask for their address so you can send them their prize.

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