It’s no secret that upselling is one of the best ways to increase a buyer’s average order value…
But it’s also one of the more robust strategies to get right.
Upsell too often or too early, and you risk annoying potential buyers, or worse, nudging them, inadvertently, to leave your site before completing their order. Upsell too little or too late, and they’re unlikely to get the most out of their buying experience.
A better approach, based on our data, is to offer the right products to the right prospects at the right time.
In this recipe, I’ll share how to increase your buyer’s average order value without annoying visitors or coming across too “salesy.”
First, click the campaign below:
Create a similar campaign
Like what you see? Load this high-converting template in our editor and customize it to the look and feel of your business.
Next, change the campaign copy and image to reflect the items you offer. As a general rule of thumb, we recommend offering products that complement those the viewer is buying.
For instance, if the shopper is viewing men’s beard oil, you can trigger your campaign to promote softener, shampoo, or other similar men’s toiletries.
Next, I’ll update the URLs of the pages I want to send visitors to:
Finally, I’ll update the Teaser copy and move to the “Display Settings”:
Note: You can easily integrate, Shopify, Clerk, or Hello Retail to insert product recommendations into your campaigns. To learn more, read our guide on product recommendation popups.
In “Display Settings,” choose:
We recommend choosing the “URL Contains” option as doing so will give you more control over which page(s) visitors see the campaign.
Returning to our beard oil example, you might add “/products/beard-oil” to the condition so that your campaign shows on ALL pages under that category, for example:
Once you add the page(s) you want to show your campaign on, save your campaign and that’s it!
You now have a campaign that will recommend prospects timely, relevant products, meaning higher orders and greater profits.