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Feedback
Turn increased Black Friday orders into insights that help you grow.
After a customer buys, it’s the perfect time to ask what went well and what could be better. Whether you include an incentive or not, a short post-purchase survey helps you gather real feedback while the experience is fresh.
It’s simple, helpful, and shows your customers that their opinion matters.
Start by making the campaign look like your brand. Update colors and fonts across the teaser, form and success step. Don’t forget to check how it looks on mobile.
Update the value and name attribute to reflect what you want to collect. Decide if the checkbox should be required.
Tip: For consent like email or SMS permission, make it required. Keep it optional when offering multiple choices like in this case.
Update the name attribute to help you identify the input in your integration or CSV export.
On desktop, use exit-intent to catch customers before they leave
On mobile, visitors need to click the teaser to open the campaign. If you’d rather trigger it automatically, disable the teaser on mobile on add a trigger.
Display the campaign only on your thank-you page.
Set up your integration so you receive responses automatically.
You can also download responses as a CSV file, but keep in mind that data is deleted after 90 days.
Activate your campaign.
If you want to be notified by email every time someone leaves feedback, add one or more emails under the campaign settings.
Click the campaign or link to load it directly into your Sleeknote account.
Incentives
The right incentive motivates action. Choose one that fits your audience to turn Black Friday traffic into subscribers and customers.
Grow Your List
Create excitement during Black Week by revealing a fresh offer daily and encouraging visitors to subscribe for updates.
Give early access to your most engaged shoppers and boost conversions from day one.
It collects real-time feedback from customers after they buy, helping you understand what went well and what to improve. This is especially valuable after Black Friday when order volume is high.
Black Friday brings a surge in traffic and sales, making it the ideal time to learn from fresh experiences. Feedback helps uncover friction points and improve future campaigns.
It provides qualitative insights that enhance your analytics. This feedback helps improve future campaigns and optimize your marketing spend.
Including a reward can boost participation, especially during Black Friday when shoppers are engaged. Consider your audience and goals to decide if an incentive is right.
You can match your brand by adjusting colors, fonts, and imagery. A simple, friendly design increases completion rates and reflects a professional experience.
Use a rating scale for overall experience and an open-ended question for suggestions. Keep it short to respect your customer’s time.
Target the popup to your thank-you page or show it immediately after purchase. This ensures the shopping experience is fresh in the customer’s mind.
Responses can be sent to your CRM, email platform, or exported as CSV. This helps your team follow up and analyze feedback quickly.
Track metrics like response rate, feedback quality, and customer satisfaction trends. These insights help improve future Black Friday campaigns.
Keep it short, make it mobile-friendly, and use a clear headline. Let customers know their opinion matters and offer an incentive if relevant.
The feedback helps improve and optimize future campaigns. This makes your Black Friday strategy smarter and more effective.
