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Incentives
The right incentive motivates action. Choose one that fits your audience to turn Black Friday traffic into subscribers and customers.
Grow your email list with compelling incentives like discounts, gifts or exclusivity.
Turn browsers into buyers with immediate value.
Capture emails AND drive immediate sales.
Make shopping fun while driving conversions.
Create FOMO that drives immediate action.
Remove purchase barriers for hesitant buyers.
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Turn increased Black Friday orders into insights that help you grow.
Grow Your List
Surprise visitors with a Black Friday discount, boost engagement and grow your email list.
Show a targeted popup to visitors coming from your paid ads to increase conversions.
The best incentive depends on your goal. Percentage discounts are great for mass appeal, free shipping helps reduce cart abandonment, free gifts add perceived value, and exclusive early access builds urgency and email lists.
Start with your main goal. Want to drive sales? Use discounts. Looking to boost average order value? Try tiered offers or free shipping thresholds. Need to grow your list? Offer VIP access or a giveaway entry.
Not at all. While discounts are common, creative alternatives like product bundles, BOGO offers, free gifts, or entry into a giveaway can be more profitable and memorable.
Use interactive popups to cut through the noise. A mystery discount reveal or a spin-to-win wheel adds engagement and surprise, making your offer more exciting than a static coupon.
Tiered incentives work best. For example: “Spend $75, get 10% off” or “Spend $125, get a free gift.” These encourage customers to add more to their cart to unlock bigger rewards.
Run a pre-Black Friday popup offering early access or a VIP-only discount in exchange for an email. It builds anticipation and gives you a warm list to market to once the sale begins.
Use an exit-intent popup that offers a final incentive to hesitant shoppers. Free shipping or a bonus gift can often recover the sale without eating into margins like another discount would.
A tiered incentive increases the reward based on how much a customer spends. It’s effective because it nudges shoppers to buy more to unlock better deals—boosting both conversions and order value.
Not necessarily. Framing your offer as exclusive makes it more enticing. Even if everyone gets it, using language like “Just for You” or “Your Private Offer” increases perceived value and drives action.
