Black Friday VIP List: Build Hype and Boost Sales Early

Grow Your List

Build a VIP List Before Black Friday

Give early access to your most engaged shoppers and boost conversions from day one.

Black Friday VIP list popup template in Sleeknote

Why it works

Shoppers love to feel like insiders, especially during Black Friday. By collecting emails ahead of time and promising VIP perks like early access or exclusive deals, you build anticipation and a high-intent list before the sale even starts.

This gives you a head start when Black Friday hits and helps turn first-time visitors into eager buyers.

See it in action

Black Friday VIP list popup template in Sleeknote

How to implement it

1. Load the Template

Click to load the template into your Sleeknote account. Update the domain and choose where on the screen the campaign should appear.

Tip: If you have a chatbot in the bottom-right corner, place the campaign on the left to avoid overlap.

Set campaign position for Black Friday VIP list popup in Sleeknote

2. Customize the Design

Update the colors, fonts, and images in both the teaser, the form and success step to match your brand.

Customize Black Friday VIP list popup design in Sleeknote

3. Set the Trigger

Choose when and how the campaign should appear. Pick the timing that fits your visitors’ behavior.

Set trigger

4. Choose Where It Shows

Go to Page-Level Targeting and choose “Target specific sub-pages.”

Hide the campaign on pages like cart or checkout where a different message may be more relevant.

Page-level targeting for popup

5. Show to the Right Audience

Use targeting settings to show the campaign only to non-subscribers.

Show VIP list popup to new visitors before Black Friday

6. Set Up Your Integration

Connect your email platform so new subscribers go straight into your tool.

7. Activate or Schedule

Go live right away or schedule your campaign to run at the perfect time.

Schedule and activate Black Friday VIP list campaign

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

Other use cases you might find helpful:

Cart recovery popup for Black Friday with value-based messaging

Increase Sales

Recover Carts with Value-Based Incentives

Offer the right incentive to the right shopper by tailoring your message based on cart value.

Increase Sales

Build Anticipation and Drive Action

Show when your Black Friday sale starts to build anticipation, and when it ends to drive urgency.

Real-time support popup

Support

Offer Help in Real Time

Let visitors call you directly during opening hours if they get stuck or have questions.

FAQ

To build anticipation and a high-intent list of engaged shoppers by collecting emails ahead of Black Friday. It offers VIP perks like early access and exclusive deals, helping boost conversions from day one.

It creates a warm segment of interested shoppers ready to buy. With early messaging, you stay top of mind and drive conversions before the Black Friday rush even begins.

Offer perks like early access to deals, exclusive offers, or limited-time discounts. Highlight benefits such as “shop before everyone else” or “unlock the best Black Friday deals first.”

It gives casual browsers a reason to join your list by offering insider access. This creates anticipation and transforms passive visitors into ready-to-buy VIPs when your sale goes live.

Adjust fonts, colors, and imagery (like festive Black Friday balloons) to match your brand. The design should feel exclusive and align with seasonal campaigns to boost engagement.

It typically collects a first name and email address, along with checkbox consent for terms and conditions. This ensures your list is high-quality and compliant.

Use scroll-based or time-delay triggers to show the popup when visitors are engaged. Exit-intent is also useful for capturing interest before visitors leave the site.

Once someone signs up, their details are automatically sent to your email platform. This allows you to send targeted emails about early access and special Black Friday offers.

Track sign-up rate, VIP segment conversion rate, and revenue generated from the campaign. These insights help you evaluate the return on your list-building efforts.

Use persuasive messaging like “Unlock Early Access” and promote the list across email, social, and paid ads. Keep the offer clear, exciting, and easy to act on.

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