Free Gift Campaign for Black Friday: Incentivise Bigger Orders

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Increase Sales

Incentivise Bigger Orders With a Free Gift

Boost order size with a free gift for higher-value orders.

Why it works

A free gift adds extra value without lowering your price. Shoppers are more likely to increase their cart size when there’s a reward waiting for them.

Use an embedded campaign to highlight the offer right where it matters, like on product or cart pages. Add a “limited stock” message to create urgency and encourage quicker decisions.

It’s a simple way to boost average order value and turn purchases into feel-good moments.

Turn on-site behavior into targeted messages that drive more sales.

See it in action

How to implement it

1. Adjust the preview width

Start by adjusting the preview width so you can see how the campaign will look on your site. You can do this by typing in the width in pixels in the “Preview Width” box or by pulling the resizing handles.

Tip: If you don’t want the campaign to be embedded, you can choose a different position.

Adjust the preview width of your free gift campaign to match your site layout.

2. Customize the design and message

Make sure the colors and font match your brand. Decide how much visitors need to spend to unlock the free gift and remember to explain clearly how they can claim it.

Customize the design and message of your free gift campaign to match your brand.

3. Add the campaign to your site

Copy the Placeholder ID and insert it on your website. If you’re using a CMS, you can usually add a HTML block and paste the campaign snippet there.

Add the free gift campaign to your website using the embed code.

4. Choose where it should show

Set the display rules so the campaign appears on the right pages, like your product pages or in the cart.

5. Launch your campaign

When everything is ready, you can activate the campaign right away or schedule it to go live during your Black Friday period.

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

Example of a free gift campaign template for Black Friday embedded on a product page.

Other use cases you might find helpful:

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Run a competition to engage hesitant visitors and grow your list before they bounce.

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Promote Your Products on Autopilot

Show the right products at the right time to boost engagement and increase order value.

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Build Trust in The Cart

Build trust where it matters most by highlighting your unique selling points in the cart.

FAQ

A free gift campaign encourages shoppers to add more items to their cart to unlock a reward. It increases perceived value without offering a discount, making it ideal for Black Friday when customers are already primed to spend.

Add it directly to your product or cart pages using an embedded campaign. That way, shoppers see the offer right where it matters most when they are deciding what to buy.

Keep it clear and focused. Highlight what the gift is, how much they need to spend, and why it is worth it. Add urgency with phrases like “limited stock” or “only available during Black Friday.”

No. The goal of this campaign is to highlight the Black Friday offer, not collect emails. Since it is embedded on the site, it is designed for visibility, not list building.

This campaign is embedded, so instead of triggers like exit intent, you can control visibility with display rules. Show it only on relevant pages like product or cart pages for the most impact.

Use subtle urgency signals like “limited stock” or “ends soon.” Even a simple visual badge or line of text can encourage quicker decisions without adding pressure.

Use a specific discount code tied to the gift and track how often it is redeemed. You can also monitor average order value before and after the campaign to measure performance.

Yes. This campaign works well for seasonal sales, loyalty perks, or product promotions. You can easily reuse it by updating the offer and messaging.

Choose a gift that has low cost and high perceived value, like a sample, mini product, or exclusive add-on. It should feel like a reward, not a leftover.

A free gift adds value without lowering your price. It protects your margins, feels more memorable to shoppers, and builds a stronger emotional connection.

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