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Grow Your List
Run a competition to engage hesitant visitors and grow your list before they bounce.
Not every visitor is ready to buy. Some are comparing deals or just browsing. A giveaway offers instant value without asking for a purchase, making it the perfect hook for window shoppers.
Whether it’s a gift card or a trending product, a giveaway builds your list before and during Black Friday so you can follow up when they’re ready to buy.
Start by making the campaign look like your brand. Update colors and fonts across the teaser, form and success step. Don’t forget to check how it looks on mobile.
Tip: Add a countdown timer near the end of the campaign to build urgency.
Edit the link shown after sign-up and let visitors know when the competition or offer ends.
Decide when the campaign should appear.
For example: after 6 seconds on the site or after the visitor has scrolled 35% of the page.
Use Page-Level Targeting to show your campaign on relevant pages.
Hide it on pages like cart or checkout where a different message might be more relevant.
Make sure to show the campaign only to new visitors and non-subscribers.
Connect your email platform so new subscribers are sent directly to your tool.
Go live right away or set it to run during your Black Friday promotion window.
Click the campaign or link to load it directly into your Sleeknote account.
Incentives
The right incentive motivates action. Choose one that fits your audience to turn Black Friday traffic into subscribers and customers.
Grow your list and learn more about new subscribers like preferences, favorite brands or birthdays without hurting your conversion rate.
Increase Sales
Use a catalogue-style popup to highlight your best Black Friday offers and help shoppers find what they want faster.
A giveaway popup invites visitors to enter a competition in exchange for their email address. It captures the attention of hesitant shoppers and turns them into leads before they leave your site. This helps grow your list and re-engage potential customers through email.
During busy shopping periods like Black Friday, the thrill of winning and limited-time offers drive urgency. Giveaways tap into emotional triggers like exclusivity and perceived value, helping boost engagement and lead generation when traffic is highest.
By collecting email addresses through a giveaway, you create a direct line to future customers. You can nurture these leads with follow-up campaigns, exclusive offers, and ongoing value, building long-term relationships beyond the initial visit.
Start by customizing the design, setting up your success message, and choosing your trigger. Then, target specific pages and audiences, connect your email platform, and launch or schedule the campaign. It only takes a few minutes using a Sleeknote template.
In the popup editor, you can adjust colors, fonts, and images to match your brand. Be sure to check both desktop and mobile views for a seamless customer experience.
Clearly confirm their entry and share what happens next. Include when the competition ends, how winners will be notified, and a thank-you for participating.
Time-based and scroll-based triggers work well. For example, show the popup after 6 seconds on-site or when a visitor scrolls 35% down the page to catch them when interest is highest.
Use page-level targeting to show the popup where it’s most relevant, like product or landing pages. Combine it with audience targeting to reach new visitors and non-subscribers only.
You can connect Sleeknote to your email tool in just a few clicks. All new entries will automatically be added to your mailing list, so you can start nurturing leads right away.
Yes, you can set a start and end time to match your campaign window. This is perfect for scheduling Black Friday promotions in advance and going live automatically.
Use a strong headline, clear call-to-action, and keep the copy short and focused. Add urgency with a countdown timer and make the value of the prize obvious to drive sign-ups.
Offer prizes that are highly relevant to your target audience. Think gift cards, store credit, or popular products that align with your brand to attract high-intent leads.
Avoid generic prizes that attract the wrong audience. Don’t ask for too much information, skip mobile testing, or forget to follow up with participants after the campaign ends.
Monitor metrics like email sign-up rate, conversion rate, and total entries. These insights help you understand what’s working and where you can optimize for even better results.
