Black Friday Gamified Popup for Paid Traffic

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Grow Your List

Convert Visitors from Paid Ads

Show a targeted popup to visitors coming from your paid ads to increase conversions.

Black Friday gamified popup template with spin-to-win wheel and email capture form

Why it works

Visitors from paid ads are often in discovery mode and need an extra reason to stay. With UTM targeting, you can show a relevant message or offer only to this audience.

Whether it’s a limited-time deal, a product recommendation, or an invite to sign up, matching your message to your ad helps turn clicks into real results.

Grow your email list by offering relevant incentives and engaging signup forms and popups

See it in action

Black Friday gamified popup template with spin-to-win wheel and email capture form

How to implement it

1. Design the Wheel

Click the wheel to adjust the design to your colors and font.

Customize the design of your Black Friday Spin to Win popup

2. Edit the rewards

Also when clicking the wheel, click on Edit Options on the right side to edit the rewards. Add a headline, description and reward code to each prize and adjust the winning chances.

Set up rewards in your Black Friday gamified popup

3. Success Step

On the success step, you’ll see the merge tags for Spin to Win.

The text depends on the reward the visitor lands on and the headline, description and reward code you’ve added on the Edit Options step.

4. Choose a Trigger

Decide when the campaign should appear.

5. Target Specific Pages

If you’re linking from the ad to a specific landing page, show the campaign only on this page. If you’re linking from the ad to the website, you can decide to show it on all pages.

6. Set UTM Targeting

To only show this campaign to visitors from your ad, go to Display settings, then Targeting options.

Scroll down to UTM campaign, select “Show” and add the relevant UTM parameters.

Set UTM rules to show your popup only to ad visitors

7. Integrate to Your Tool

Set up the integration to send new signups to your email platform. Add a custom field like “Black Week Wheel” to track the new subscribers in your email tool.

Connect your popup to your email platform

8. Activate or Schedule Your Campaign

Once everything’s ready, activate your campaign right away or schedule it to go live when the timing’s right.

Launch or schedule your Black Friday popup

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

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FAQ

A Black Friday gamified popup is an interactive campaign like a spin to win wheel that engages visitors from paid ads. Instead of a static offer, it adds an element of fun and surprise, increasing the chance that visitors will interact and claim a reward like a discount or free shipping.

Paid ad visitors are expensive to attract and quick to leave. A gamified popup instantly grabs their attention, lowers bounce rates, and gives them a reason to stick around, sign up, and buy.

By turning your offer into a mini game, the popup makes visitors feel like they are winning something just for showing up. That excitement leads to more email captures and faster purchases from the traffic you are already paying for.

You can use UTM targeting to show the popup only to visitors coming from specific ads. Just set a rule like utm_campaign=black-friday-facebook-ads and Sleeknote will do the rest.

Offer a mix of high value and fun prizes. Think 10 percent or 25 percent off, free shipping, small surprise gifts, or a major giveaway prize for one lucky visitor to keep excitement high.

Not at all. Just pick a prebuilt template, customize the look and rewards, and set your targeting options. No coding is needed and you will be ready to go in minutes.

Pairing your ads with a gamified popup creates a seamless and interactive landing experience. It keeps the visitor engaged and turns ad clicks into subscribers and customers faster, boosting your return on ad spend.

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