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Existing Subscribers
Reward your most loyal audience with a surprise they can only unlock on your site.
Re-engage your email list by rewarding them with an exclusive scratch card. Promote the offer in your email and use UTM targeting to show the campaign when they click through to your site.
This creates a personal experience and ensures the offer is only shown to the right audience.
Click the scratch field, then choose Edit options on the right side of the screen.
Here you’ll add your rewards: set the chance of winning, upload the reward image, and write a headline, description and reward code for each one.
Still in Edit options, scroll down to the Scratch layer. Choose a background color or upload an image.
Scroll further to find the Reward layer. Pick a layout, choose the background colors for each reward field, and add an image for “no reward.”
To see your reward images, hide the scratch layer (bottom left corner), then click on the reward you want to view.
These are the images you uploaded when setting up your rewards.
If you want a fun touch, scroll down in the settings and upload your own cursor image.
You can use your logo, a coin or anything else that fits your brand and campaign.
Click on the Success step and select the text element.
Click Merge tag and choose from Scratch to Win tags. This text will update automatically based on the reward the visitor uncovers.
To only show this campaign to visitors from your email campaigns, go to Display settings, then Targeting options.
Scroll down to UTM campaign, select “Show” and add the relevant UTM parameters.
In the Integration step, map the field called Scratcher: Reward code to the corresponding field in your email platform.
That way, you’ll be able to send the reward code as well.
Once everything’s ready, activate your campaign right away or schedule it to go live when the timing’s right.
Click the campaign or link to load it directly into your Sleeknote account.
Increase Sales
Catch leaving visitors with a last-chance popup and guide them straight to your final offers before time runs out.
Feedback
Learn how your customers discovered your brand with a quick post-purchase question.
Motivate customers to add just a little more by showing how close they are to free shipping
The scratch card popup for existing subscribers re-engages your loyal email audience by offering a surprise reward. It creates a sense of exclusivity and fun, encouraging visits and purchases—especially effective during Black Friday campaigns.
Scratch cards combine gamification and surprise, making them more engaging than standard discounts. During Black Friday, they add excitement and exclusivity, which can increase click-through and conversion rates from your most valuable audience.
Send an email campaign inviting subscribers to unlock their exclusive scratch card reward. Include a strong call-to-action and UTM-tagged links to track and trigger the popup when they land on your site.
UTM targeting detects email campaign parameters, ensuring that only users who click through from your emails see the scratch card popup. This keeps the experience exclusive to existing subscribers and ensures better targeting during Black Friday.
You can offer discounts, free gifts, or early access to special offers. These surprise rewards are perfect for incentivizing existing subscribers and boosting re-engagement during peak Black Friday shopping.
Update the colors, fonts, and images to reflect your brand identity and seasonal promotions. Add visuals like Black Friday balloons or holiday-themed elements to boost campaign relevance and appeal.
You’ll need a platform that supports gamified popups and UTM targeting, like Sleeknote. This allows for smooth reward setup, design customization, and accurate audience segmentation for your Black Friday re-engagement strategy.
Track metrics like email click-through rates, scratch card engagement, reward redemptions, and resulting sales. These insights help you understand the impact of your Black Friday scratch card popup on subscriber behavior and revenue.
Keep the offer clear and enticing, use compelling visuals, and make the scratching experience intuitive. Ensure smooth follow-up by connecting the popup to your email platform for personalized post-reward communication.
