Post-Purchase Giveaway Popup: Convert New Customers

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Grow Your List

Turn First-Time Buyers Into Subscribers After Checkout

Invite non-subscribers to join your list post-purchase with a chance to win their Black Friday order.

post-purchase giveaway popup template

Why it works

After buying, customers are engaged and more open to hearing from you again. A post-purchase popup asking non-subscribers to join a giveaway for the chance to win their order feels timely and low-effort.

As the competition nears its end, adding a countdown creates urgency and encourages more signups. Include social icons on the success step to boost your reach and get more eyes on future campaigns.

Grow your email list by offering relevant incentives and engaging signup forms and popups

See it in action

post-purchase giveaway popup template

How to implement it

1. Load the Template

Click the template to load it directly into your Sleeknote account and change the domain.

2. Customize the Design

Update the colors, fonts, and images in both the form and success step to match your brand.

edit post-purchase giveaway popup design

3. Link Your Social Icons

Click each social media icon in the design and add the your own profile links.

add social links to post-purchase giveaway popup

4. Set the Trigger

On desktop, use exit-intent to catch visitors as they’re about to leave.

On mobile, use a time-based trigger to show the campaign after a few seconds.

5. Target the Right Page

Under Page-Level Targeting, choose “Target specific sub-pages” and set the campaign to show only on your thank-you page.

6. Show Only to Non-Subscribers

Use targeting rules to exclude existing subscribers so only new visitors see the form.

Tip: You can create a separate version for subscribers to collect birthday, SMS consent, or other preferences.

target post-purchase giveaway popup to new visitors

7. Connect Your Email Tool

Set up your integration so all new subscribers are automatically added to your email platform.

8. Activate or Schedule Your Campaign

Go live immediately or schedule the campaign to run during your Black Friday window.

launch post-purchase giveaway popup campaign

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

Other use cases you might find helpful:

Real-time support popup

Support

Offer Help in Real Time

Let visitors call you directly during opening hours if they get stuck or have questions.

Increase Sales

Drive Traffic to Your Live Shopping Event

Get more eyes on your live event and turn viewers into buyers.

Grow Your List

Build a VIP List Before Black Friday

Give early access to your most engaged shoppers and boost conversions from day one.

FAQ

This post-purchase popup encourages new customers to join your email list after checkout. Offering a chance to win their Black Friday order helps turn recent buyers into subscribers while they are still engaged.

After buying, shoppers are more open to hearing from you. A giveaway feels like a natural next step and increases the chances of subscription without adding friction.

You can load the ready-made template in your Sleeknote account and replace the domain. Then update the colors, fonts, and images in both the form and success steps to match your brand.

Click each icon in the design and add your own social media profile links. This helps drive traffic to your channels and builds long-term connections.

On desktop, use exit-intent to show the popup when a shopper is about to leave the thank-you page. On mobile, use a time delay to trigger the campaign after a few seconds.

Use Page-Level Targeting and choose “Target specific sub-pages.” Then set it to show only on the URL of your thank-you page.

Use audience targeting rules to exclude current subscribers. You can also create a separate version for subscribers to collect birthday, SMS consent, or other preferences.

Set up the integration so all new subscribers are sent directly to your email platform. This keeps your list updated in real time without any manual work.

Keep the message clear and on-brand. Emphasize the reward, use persuasive copy, and make the form easy to complete.

Track metrics like signup rate on the thank-you page, engagement with the campaign, and long-term subscriber performance. This will help you optimize for future promotions.

Avoid overwhelming new customers right after they buy. Make sure your offer is relevant, visually appealing, and easy to dismiss if they are not interested.

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