Black Friday Attribution Popup for Post-Purchase Insights

← Back to all use cases

Feedback

Understand Where Customers Found You

Learn how your customers discovered your brand with a quick post-purchase question.

black friday attribution popup template preview

Why it works

You might have tracking in place, but attribution isn’t always clear. A simple popup on the thank you page lets you ask new customers directly where they heard about you. It’s simple, fast and gives you insights no analytics tool can.

Use the answers to better understand which channels drive real conversions and invest your budget where it matters most.

See it in action

black friday attribution popup template preview

How to implement it

1. Adjust the Design

Customize the look of your campaign to match your brand.

Tip: While this campaign is intended for customers, you can duplicate it, tweak the messaging, and use it for non-customers too.

customize black friday attribution popup design

2. Style the Dropdown

Click the dropdown element, then scroll down on the right panel to adjust:

  • Border styling
  • Background color
  • Arrow color

3. Adjust the Dropdown Options

Click the dropdown, select Edit Dropdown and add your:

  • Options
  • Values
  • Pre-selected default (optional)
edit dropdown options in black friday attribution popup

4. Choose the Trigger

On mobile, disable the teaser to trigger the campaign after a few seconds.

On desktop, use exit-intent to catch customers before they leave.

set trigger

5. Target the Right Page

Display the campaign only on your thank-you page.

6. Connect Your Tool

Set up the integration to automatically send responses to your CRM or email platform.

You can also download a CSV file, but signups are automatically deleted after 90 days.

connect crm to black friday attribution popup

7. Activate Campaign

Once everything is ready, go live with your campaign.

Tip: Want to be notified when feedback is submitted? Add your email address under notifications.

enable email notifications for black friday attribution popup

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

Other use cases you might find helpful:

Incentives

Black Friday Incentives

The right incentive turns interest into action.

Cart recovery popup for Black Friday with value-based messaging

Increase Sales

Recover Carts with Value-Based Incentives

Offer the right incentive to the right shopper by tailoring your message based on cart value.

Post-purchase feedback popup for Black Friday

Feedback

Collect Post-Purchase Feedback

Turn increased Black Friday orders into insights that help you grow.

FAQ

The Black Friday attribution popup lets you ask new customers how they discovered your brand. It provides valuable first-party insights that analytics tools alone often miss.

After a purchase, visitors are more engaged and open to answering quick questions. This makes the thank-you page the perfect place to collect attribution data, especially during high-stakes periods like Black Friday.

You can customize the popup to match your brand by editing colors, fonts, and images. This ensures a seamless and on-brand experience during your campaign.

Click the dropdown, then use the right-hand panel to change the background, arrow color, and borders. These small design tweaks help keep the popup visually consistent with your Black Friday theme.

Click the dropdown and select “Edit Dropdown” to update the options. Add sources like “Instagram,” “Google Search,” or “A Friend” and set a default if needed.

For desktop, use exit-intent to catch users before they leave the thank-you page. On mobile, disable teasers and trigger the popup after a short delay.

Use page-level targeting and select “Target specific sub-pages.” Then enter the URL of your thank-you page so only recent buyers see the popup.

Yes. You can integrate the popup with your email or CRM tool to automatically send response data. You can also export responses as a CSV if preferred.

You can add your email address under Notifications to receive alerts when someone completes the attribution popup. This is useful for quick feedback loops.

Keep it simple, fast to complete, and visually aligned with your Black Friday branding. Use a clear question and easy dropdown options to maximize completion rates.

The responses help you identify which marketing channels drive actual conversions. You can use this data to optimize your Black Friday ad spend for maximum impact.

Yes. Duplicate the campaign, change the messaging slightly, and show it to non-buyers to understand how different segments are finding your store.

Try Sleeknote on Your Site 👋
Start for free and enjoy all Sleeknote features on your website. (No credit card needed.)