Facing the decision of which elements to choose for your SleekBox, may be more challenging than you initially expected.
Our editor gives you access to various elements. Based on your choice, they create the content off your SleekBox. With such a variety of options, you have the freedom to personalize the SleekBox to best fit your campaign.
Some of these are used more for the design side of your SleekBox, some for engaging the visitors. So which ones would best benefit your campaign? Let’s look into the most popular elements.
First, let’s talk about the elements which create the design of Sleeknote campaigns. They are text, images, floating images, and a spacer. With these, you can bring out the creative you and adjust the colors, positions, size and so much more based on your personal preference.
But I won’t get too much into detail about this since some of them have been covered in the different lessons.
Having an outstanding design is, of course, an important part of your campaign. However, in this lesson, I want to focus on the elements that help you collect personal information and navigate your visitors.
We will have a closer look at:
To get a clear understanding of those, I will take you through two examples. By this, you will be able to see how the elements are used and what value they bring to the campaign.
This is the SleekBox of a furniture designing company HAY. They are running a campaign for collecting newsletter subscribers.
Input fields are mainly used for collecting personal information such as name and email address. To collect information about their visitors, they are using two input fields.
HAY is also interested in the background of the visitors coming to their website. Therefore they included radio buttons asking whether they are a customer, contract or press. Radio buttons are used when you want the visitor to choose from a list of options. Note that, using radio buttons means that your visitors can only select one option. If the choices are not mutually exclusive, we encourage you to use checkboxes instead.
Their website is international, as they are operating in different countries around the world. HAY is, therefore, using a drop-down element, asking their visitor to choose the country they are from. A drop-down in principal works the same way as radio buttons, but it will look more visually appealing if there is a lot of options to choose from.
If you want to engage your visitors more, you can use the text area element. This will give them the space to elaborate more on their experiences, wishes, and opinions.
FDM Travel is active in helping people travel to their dream destinations. With their SleekBox they want to know about the places their customers want to travel to.
By placing a text area in their SleekBox, they can get to know the wishes of their visitors, which can help them know the area they should focus on in their future campaigns.
The FDM travel SleekBox contains many input fields to collect personal information. They go one step further asking their customers for their phone number. When working with numbers it can be beneficial for you to use a numeric input field. It fulfils the same action as an input field but accepts only numbers.
Every SleekBox contains a call to action button, which brings your visitors to the success step. But I think that deserves to be discussed more in depth so I will dedicate an entire lesson on how to create a good to call to action.
I hope you have a clear vision about which elements are important to include for your SleekBox after reading this article. You are able to use as many elements as you want, personalize them to your preference, and position them to best fit your campaign.
But remember! Less is better when it comes to input fields so only use the number of input fields that you absolutely have to.