by Emil Kristensen | Apr 13, 2018 | Email Marketing
Here’s the scenario. You’re an e-commerce store owner looking to promote a product. It might be a brand new product, a seasonal offer or simply an existing product that you want to draw attention to. Whatever the case, promotional emails are one of the most direct and...
by Emil Kristensen | Apr 4, 2018 | Email Marketing
There’s a lot that goes into successful e-commerce email marketing. Some of the areas that I see marketers fixating on is improving the subject line, copy, and CTA. Don’t get me wrong. All of these things are important. But pump the brakes. Before you can maximize...
by Rikke Thomsen | Mar 28, 2018 | Email Marketing
A few months ago, our marketing department was over the moon with the number of free trials we were getting. We were investing a lot of money in paid advertising and retargeting which more than doubled our free trials signups so we knew we were doing something right....
by Emil Kristensen | Mar 21, 2018 | Email Marketing
Email has been and continues to be an absolute workhorse for marketers. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four times higher than other marketing formats including social media,...
by Emil Kristensen | Feb 15, 2018 | Email Marketing
Congratulations! You’ve motivated readers enough to take the plunge and sign up for your newsletter. This is a significant feat considering how selective most people are about forking over their email address. I know I am. They obviously like your brand and are...
by Rikke Thomsen | Feb 14, 2018 | Email Marketing
How many people did you send your last email newsletter to? 1,000? 10,000? 100,000? And how many of them received the same email? If you’re like most marketers, you sent the same email to everyone on your list. But doing so increases your unsubscribe rate and lowers...
Recent Comments