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How to Collect Emails With a Lead Magnet

How to Collect Emails with Lead Magnet

Whether you’re in B2B or e-commerce, lead magnets are a foolproof way to collect relevant email addresses for your list.

With a lead magnet that solves a problem a prospect might be facing—such as low landing page conversions or lacking DIY gift inspiration—you can simultaneously grow your list and build trust with your audience.

If you want to learn how to grow your email list while delivering enormous value to your audience, this easy-to-follow recipe is perfect for you.

Step 1: Create a Multistep Popup

For this example, we’ll create a popup that:

  • Captures the email address in Step 1;
  • Gets more information in Step 2; and
  • Delivers the lead magnet in Step 3.

Click the popup below to load it in your editor. (You can create a free Sleeknote account and follow along in a separate tab.)

Create a similar popup


Load this high-converting template in our editor and customize it to the look and feel of your business.

Try it out

Next, you’ll customize the popup to match your website.

Step 2: Customize to Your Preference

Update your popup’s copy and design to match your offer.


We suggest previewing the lead magnet to make it more attractive.


Next, ask the visitor for more information, such as their birthday, gender, category preferences, or phone number.


Our research shows that 76 percent of people who submit their email in step 1 also complete step 2.

To increase this conversion rate even further, remind visitors that they’re one step away from unlocking your lead magnet.


(Note: Even if visitors don’t complete step 2, they’ll still join your email list.)

Finally, link to your lead magnet from your success step.


Step 3: Set Up Targeting Options

Move to the Display Settings step and decide when and where to show your popup.

In this recipe, we’ll set our popup to show when visitors scroll 20% of the page.

Scroll triggered popup

We only want visitors who are interested in our products, so we’ll show this popup only on category and product pages.


Finally, hide the popup from your existing subscribers so you don’t disturb them with an unnecessary message.

Hide from newsletter subscribers popup

Set your popup live and that’s it!

Now you have a message flow that collects email addresses, gets more data, and delivers your lead magnet—all in one simple popup.

ready to get started?

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