Whether you’re in B2B or e-commerce, lead magnets are a foolproof way to collect relevant email addresses for your list.
With a lead magnet that solves a problem a prospect might be facing—such as low landing page conversions or lacking DIY gift inspiration—you can simultaneously grow your list and build trust with your audience.
If you want to learn how to grow your email list while delivering enormous value to your audience, this easy-to-follow recipe is perfect for you.
For this example, we’ll create a popup that:
Click the popup below to load it in your editor. (You can create a free Sleeknote account and follow along in a separate tab.)
Create a similar popup
Load this high-converting template in our editor and customize it to the look and feel of your business.
Next, you’ll customize the popup to match your website.
Update your popup’s copy and design to match your offer.
We suggest previewing the lead magnet to make it more attractive.
Next, ask the visitor for more information, such as their birthday, gender, category preferences, or phone number.
Our research shows that 76 percent of people who submit their email in step 1 also complete step 2.
To increase this conversion rate even further, remind visitors that they’re one step away from unlocking your lead magnet.
(Note: Even if visitors don’t complete step 2, they’ll still join your email list.)
Finally, link to your lead magnet from your success step.
Move to the Display Settings step and decide when and where to show your popup.
In this recipe, we’ll set our popup to show when visitors scroll 20% of the page.
We only want visitors who are interested in our products, so we’ll show this popup only on category and product pages.
Finally, hide the popup from your existing subscribers so you don’t disturb them with an unnecessary message.
Set your popup live and that’s it!
Now you have a message flow that collects email addresses, gets more data, and delivers your lead magnet—all in one simple popup.
Want us to set this up for you?
Start a free 7-day Sleeknote trial today and get your first popup professionally designed by our team of conversion specialists.