How to Convert Mobile Users into Subscribers

“Google is punishing mobile sites for using website popups!”

That’s what misinformed marketers reported when Google released its interstitials guidelines in 2016.

But it wasn’t the full story.

While Google was cracking down on mobile popups, they were doing so ONLY if they were intrusive and hurting the user experience.

In reality, it is possible to capitalize on mobile traffic to get targeted email subscribers without hurting the user experience (or violating Google’s guidelines).

And in this recipe, I’ll share how to do that with a few clicks of a button.

Step 1: Create a Collect Email Addresses Campaign

Let’s say you’re offering your subscribers a Christmas discount code. 

First, click the campaign below:

Then, customize your design elements and campaign copy to ensure they match your brand.

Step 2: Optimize Your Mobile Campaign

Once you’re happy with your desktop campaign, switch to the mobile editor.

Your campaign will automatically appear in the mobile editor, and your style changes will apply to mobile devices.

To improve your mobile campaign further, follow these three best practices:

• Avoid using a background image;
• Reduce your font sizes on mobile; and
• Write a compelling, mobile-optimized teaser.

To do that, click the Container element and remove the background image:

Then, reduce your font sizes to fit mobile screens better. For your changes to apply ONLY to mobile, click “Unlink” before making any changes.

Next, after unlinking, change your font size on mobile:

Your mobile campaign will now look more compelling and less intrusive.

Finally, write curiosity-evoking teaser copy and optimize it for mobile screens:

By default, your mobile campaigns will only show when visitors click the teaser.

Add five seconds of delay to your mobile teaser to make it even less intrusive:

Once you’re happy with your desktop and mobile campaigns, proceed to the Settings screen.

Step 3: Set Conditions

To make your campaigns less intrusive and more targeted, you can show them only on relevant pages.

For example, using the Specific URL condition, you can display your campaigns only on your product pages:

Finally, save everything and exit.

You’re now all set for higher mobile conversions without disturbing the user experience (or getting penalized by Google.)