Recover Black Friday Carts with Value-Based Incentives

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Increase Sales

Recover Carts with Value-Based Incentives

Offer the right incentive to the right shopper by tailoring your message based on cart value.

Recover Black Friday carts with value-based incentives template

Why it works

Not every cart is worth the same. A smaller cart might just need a gentle nudge like a small discount or a chance to win a prize. For high-value carts, you can offer something more tempting like a bigger discount or a free gift.

It’s a great way to reduce cart abandonment and increase average order value, especially when every sale counts during Black Friday.

Increase sales by using on-site behavior to deliver personalized offers.

See it in action

Recover Black Friday carts with value-based incentives template

How to implement it

1. Adjust Design

Update the images, fonts, and colors to match your website and keep the look on-brand.

Recover Black Friday carts with brand-matched popup design

2. Set the Right Incentive

Adjust the offer depending on whether you’re targeting low- or high-value carts.

Recover Black Friday carts by setting value-based incentives

3. Customize the CTA Behavior

By default, clicking the CTA closes the form so potential customers can complete their purchase. If you enable the teaser, they can reopen it anytime.

Recover Black Friday carts with effective CTA behavior

4. Choose the Trigger

On desktop, use exit-intent to catch potential customers before they leave.

On mobile, disable the teaser to trigger automatically, or enable it so users can tap to open the form.

Trigger the popup at the right moment

5. Target the Right Pages

Decide if the campaign should appear across your site or only in the cart.

6. Show Campaigns Based on Cart Value

Use SiteData to display different campaigns depending on cart size.

You’ll need to:

  1. Set up a trigger in your management system (like Google Tag Manager) that fires a tag based on your variables.
  2. Add your GTM variable for cart value.
  3. Define the condition (e.g. greater or less than 150).

Please note: Cart_Value variables may be named differently in your system. Be sure to match it exactly.

Recover Black Friday carts by segmenting based on value

7. Save, Activate and Duplicate

Once your campaign is ready, save and activate it. Then duplicate it, tweak the incentive, and set the cart value for the second version.

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

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FAQ

Its goal is to recover Black Friday carts by offering smart, tailored incentives based on cart value. This approach helps reduce cart abandonment and boost average order value when it matters most.

Not every cart has the same value, so customizing incentives helps recover Black Friday carts more strategically. Smaller carts may convert with a discount or prize entry, while high-value carts benefit from bigger rewards.

Create two versions of the support popup, each tailored to a specific cart value range. Then use SiteData or custom triggers in tools like Google Tag Manager to show the right popup at the right time.

Incentives can include a chance to win a prize (like 6 bottles of gin) for smaller carts, and something more substantial like a free gift worth €50 for larger carts. The key is to match the reward to the shopper’s potential.

Edit the template to reflect your brand by updating fonts, colors, and visuals. Make sure the creative supports the offer, whether it’s a free gift or a giveaway.

Use exit-intent on desktop to capture attention before visitors leave. For mobile, a time-based trigger with a teaser can be more effective for re-engagement.

Use dynamic targeting with SiteData or your tag management system to show different popups based on cart value. This ensures each visitor gets the most relevant incentive to recover Black Friday carts effectively.

Track cart abandonment rates, conversion rates after interaction, and changes in average order value. During Black Friday, these metrics help you evaluate how well you’re able to recover Black Friday carts.

Use bold visuals, concise copy, and strong incentives. Highlight the value clearly—like “Free gift worth €50”—and make it easy for shoppers to claim the offer.

Craft offers that align with your Black Friday deals and emphasize urgency. This ensures you’re ready to recover Black Friday carts when traffic is highest and purchase intent is strong.

Yes, offering discounts too often can train customers to expect them. To avoid this, use value-based incentives selectively and emphasize exclusivity during short windows like Black Friday.

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