Black Friday Countdown Bar: Build Urgency and Anticipation

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Increase Sales

Build Anticipation and Drive Action

Show when your Black Friday sale starts to build anticipation, and when it ends to drive urgency.

Black Friday countdown bar template with timer and CTA

Why it works

A countdown adds urgency and excitement no matter when you use it. Before Black Friday, it builds anticipation and lets visitors know something big is coming. During the sale, it reminds shoppers the clock is ticking and encourages them to act fast.

Placed in a Sleekbar, it grabs attention without disrupting the experience.

Turn on-site behavior into targeted messages that drive more sales.

See it in action

Black Friday countdown bar template with timer and CTA

How to implement it

1. Choose the Position

Decide whether you want your Sleekbar to appear at the top or bottom of your website.

Black Friday countdown bar position setting for top or bottom placement

2. Set the Countdown

Choose the end date for your countdown. Once the timer hits zero, you can either stop the campaign automatically or show a message like: “Black Friday deals are over, but great offers remain!”

2. Set the Countdown Choose the end date for your countdown. Once the timer hits zero, you can either stop the campaign automatically or show a message like: “Black Friday deals are over, but great offers remain!” Black Friday countdown bar

3. Add Your Link

Insert the URL where your Black Friday deals are hosted to send visitors directly to your best offers.

Note: If you’re using this to count down to the start of Black Friday, you can skip this step.

Input field to add Black Friday deals URL

4. Push Content or Not

Decide if the Sleekbar should push your website content down (rather than overlaying it). Check the box to keep the Sleekbar above your content.

Note: To apply this on mobile, click the mobile tab and check the same option.

Option to push Black Friday countdown bar above website content

5. Choose Where to Show It

Select which pages your Sleekbar should appear on. Focus on key areas like your homepage, product listings or promotional landing pages.

Target the free shipping popup to cart pages or sitewide

6. Schedule or Activate

When everything’s ready, either activate the campaign immediately or schedule it to go live when your Black Friday promotions begin.

Page targeting options for Sleekbar display

Ready to get started?

Click the campaign or link to load it directly into your Sleeknote account.

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Drive Urgency at the End of Your Black Friday Sale

Catch leaving visitors with a last-chance popup and guide them straight to your final offers before time runs out.

FAQ

A Black Friday countdown bar is a great way to build excitement before Black Friday begins. It lets shoppers know something big is coming and encourages them to return once the sale goes live.

Use a Black Friday countdown bar to show how much time is left in your sale. A live ticking timer taps into the fear of missing out and motivates shoppers to act before the clock runs out.

A Sleekbar is a bar that appears at the top or bottom of your website to display a message. It’s ideal for Black Friday because it’s always visible and doesn’t interrupt the shopping experience.

Countdown timers create urgency by showing that an offer is only available for a limited time. This makes shoppers more likely to buy now rather than wait and miss out.

We recommend using two different templates. One builds anticipation before the sale and one highlights urgency when it’s live. Schedule them to update automatically so your message always fits the moment.

Yes, modern announcement bars are fully responsive and work great on both desktop and mobile. This makes sure your Black Friday message reaches shoppers wherever they are.

Keep it short and action-focused.

Before the sale: “Black Friday starts soon” or “Get ready.”

During the sale: “Black Friday ends soon” or “Last chance.”

Always include a clear CTA like “Shop Now” to drive clicks.

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