← Back to Blog

15 Creative Things You Can Do with Sleeknote (That You Might Have Overlooked)

  • Conversion Rate Optimization

I want to be honest with you. This post is not like any post we’ve written before. It’s about our product.

We don’t usually write an entire blog post about our product on the Sleeknote blog.

But this is a rare exception.

You see, our customers keep finding new and interesting ways to use Sleeknote that go beyond lead generation.

And I don’t want to keep those amazing use cases from you. So, I decided to write this post and share 15 little-known ways you can use Sleeknote today.

I’ll show you examples for each strategy. Plus, I’ll explain how you can use Sleeknote to guide your visitors, increase product sales, connect with visitors, collect email addresses, and more.

New to Sleeknote?

The 15 strategies below will help you get more engagement and higher conversions on your website. Want to try the strategies in real-time? Get started with a 7-day free Sleeknote trial to implement each strategy, step-by-step, as you read the post.

Part 1. Guide Your Visitors to Better Purchase Decisions

Helping visitors find what they’re looking for and guiding them toward a purchase isn’t just for physical stores.

You can create the same personalized experience for your online store—and with less effort.

I’ve been to countless websites that offer little to no guidance for visitors. And if visitors don’t get the right guidance or service on your website, they’ll likely turn to a competitor for a better shopping experience.

No one wants that. So, let’s take a look at what you can do to give your visitors the shopping experience they deserve.

Strategy #1: Nudge Visitors with Testimonials

It’s no secret that customer testimonials are the driving force behind purchasing decisions.

In fact, 42% of online shoppers want more testimonials from e-tailers.

Yet, so few businesses use them to their advantage.

You need to use the right testimonials on the right pages if you want to drive more sales.

Where on your site are visitors more likely to buy if they see a testimonial?

Your product pages.

This is where visitors make the first step toward buying a product, so use relevant testimonials to nudge them to take that first step.

Here’s what a testimonial campaign could look like:

How to Set It Up

To set up a testimonial campaign on your product pages, you need to add a specific URL condition and enter the URLs of the pages you want the campaign to show on.

Then, you need to set a timed trigger for your campaign. For testimonials, I recommend setting the trigger time to 4 seconds so your visitors will see it almost right after entering the product pages without it being intrusive.

Strategy #2: Trigger Size Guides on Relevant Products

A common obstacle when shopping online is finding the right size.

You can’t try on online products, so a lot of e-commerce sites use size guides to help visitors find the right fit.

Typically, there’s a link to a size guide and when you click that link, the site redirects you to a landing page with the size guide.

That’s a problem.

Once a visitor is on a specific product page and is ready to buy, you want to avoid sending them to a new page and risk them not returning to complete their order.

Instead, you want to offer a size guide that triggers on a link or button on your product pages.

Here’s an example from Chubbies:

Having your size guide appear as a simple campaign on product pages makes it easy for prospects to find the right size without leaving the product page.

How to Set It Up

You only need to add the click trigger in your campaign settings to set this up.

Make sure your size guide buttons or links have a different class or ID than your other buttons. That way, you ensure the size guide triggers on size guide buttons or links only.

Strategy #3: Use Time-Specific Campaigns

If you’re in e-commerce, it’s likely you have holiday-specific sales throughout the year.

Christmas, Black Friday, Mother’s Day, Father’s Day, Easter, Halloween…

The list goes on.

So, why not create holiday-specific campaigns that guides visitors to a filtered search with products specific to the holiday?

Here’s an example you could use for Mother’s Day:

You can also use this strategy to promote a sale like BilligParfume.dk did for Black Friday last year:

Best of all, this Black Friday campaign had a conversion rate of 61.3%. Amazing.

How to Set It Up

This campaign has quite a few triggers and conditions. But to make it easier, I’ve created a short step-by-step guide:

  1. Set a trigger for your campaign. Choose the timed trigger and set it to 7 seconds. This gives visitors enough time to get a good impression of the page before you tell them about your offer.
  2. Add the exit-intent trigger as well to ensure all visitors see this campaign.
  3. Add the specific URL condition to ensure this campaign doesn’t show on the page with your offer and in your checkout. Set it to hide, and enter the URL of your sales page and your checkout pages.
  4. Add the show count condition and set it to 4 (to make for a better user experience).
  5. Schedule your campaign to be active during your sale to avoid needing to deactivate it after the sale ends.

Here’s how to do it:

Strategy # 4: Guide Visitors with Quizzes

Which Marvel superhero are you?

What dog breed should you get?

Who’s your celebrity twin?

Sometimes we just need to know which Friends character we are before we die. (I’m Joey, in case you were wondering 😉)

My point?

Consider creating a quiz to help visitors find the right product for their needs.

Take traveling for instance.

If you’re a travel agent, you could offer a quiz to help visitors discover new holiday destinations based on their preferences. It’s a fun for visitors—and it nudges them closer to booking a holiday.

Here’s an example of what that might look like:

How to Set It Up

Add the timed trigger and set it to 7 seconds. (You should test this to see what works best on your site.)

Set the show count condition to 4, and add the specific URL condition. Enter the URL of your homepage, and other relevant pages where you want your quiz campaign to show.

Part 2. Increase Product Sales

It’s no secret that the top priority for all marketers is making money.

We’re always looking for new ways to drive more sales but figuring out which strategies to spend time and resources on is challenging, at times.

Below, I’ve compiled the four best strategies you can use to drive more online sales.

It’s all about meeting the visitor where they are in the buyer’s journey and personalizing their experience.

Let’s dive right in.

Strategy #5: Promote New Products

When you launch a new product you want as much traffic as possible, right?

With a campaign that matches the look and feel of your site’s design, you can promote your newest or most popular products on your site—without hurting the user experience.

To do that, tell new visitors about your newest arrivals and guide them towards a specific product category that might interest them.

Here’s an example from Indochino:

How to Set It Up

First, add a timed trigger and set it to 7 seconds. Then, use the specific URL condition and set it to “hide” and then enter the URL of your new product page and your checkout.

Strategy #6: Reduce Cart Abandonment

Reducing cart abandonment is a top priority for most e-commerce marketers.

With the average abandoned cart rate at 75.6%, there’s a lot of potential revenue lost.

But fear not.

With the right strategy, you can reclaim some of that lost revenue.

And that strategy is using intelligent exit-intent campaigns.

One way to do that is to invite abandoning visitors to finish their purchase by giving them an incentive to do so.

Here’s an example from Nicehair:

Nicehair ran this campaign as an experiment to see if they could reduce their abandoned cart rate, and their results were amazing:

They achieved a conversion rate of 44.76%.

Try to experiment with different incentives to see what works best on your site. The results might surprise you.

How to Set It Up

Set the exit-intent trigger to show your campaign to abandoning shoppers.

Add the specific URL condition and enter the URL of your checkout, to ensure the campaign only triggers in your checkout.

Strategy #7: Re-Target Returning Visitors

When a visitor returns to your site, they shouldn’t see the same campaign as new visitors.

With that in mind, you need to personalize your campaign to returning visitors, preferably with the goal of nudging them to make a purchase.

After all, they’ve been on your site before, so you can assume they have an interest in your brand.

So, give them an offer they can’t refuse, and help turn them into loyal customers.

Here’s an example from Bang & Olufsen:

To make this campaign even more personal, you could address the returning visitors in your headline.

“Great to see you again!”, “Welcome back!”, “For returning visitors only!” and so on.

How to Set It Up

To set up a campaign for returning visitors, you’ll need to add a few conditions.

  1. Set a trigger for your campaign. Add Smart Triggers to see which trigger will work best for this specific segment.
  2. Add the new visitor condition and set it to hide.
  3. Add the specific URL condition, set it to hide, and enter the URL of your checkout to ensure the campaign doesn’t show there.
  4. To ensure your campaign only shows to returning visitors, add two conditions and make sure the campaign triggers if any of the conditions apply. The first condition you need to add is “newsletter subscriber.” Set it to hide. The second condition is “UTM campaign.” Set it to hide and enter the UTM parameters of any emails, retargeting ads, or other retargeting material you want to trigger your campaign on.

Strategy #8: Increase Average Order Value (AOV) with Free Shipping

If you offer free shipping on orders above a certain value, this strategy is for you.

According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.

Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.

To encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.

Here’s an example:

How to Set It Up

To set up this campaign, you need to add a piece of HTML code to your site that tracks the value of the order in the cart.

Then, you need to add the HTML condition in your campaign settings. Next, enter the HTML element ID, set it to “less than” and enter the minimum order value that prompts free shipping.

Part 3. Connect with Visitors

When shopping online, there are many obstacles that prevent people from buying.

In a brick and mortar store, there’s always the option to ask a sales rep and get the help you need when you need it.

This should be possible online as well.

When you invite potential buyers to get in touch, you can answer questions or handle any objections they might have that are preventing them from buying.

Here are four strategies you can use to connect with your visitors to help you sell more and build a stronger relationship with your audience.

Strategy #9: Offer a Custom Quote

Do you offer discounts on large quantity orders?

Offer special orders?

Sell a product that has a longer purchase cycle?

Then read this…

Using a campaign to offer custom quotes based on the prospect’s wishes is an effective strategy for closing bigger deals.

Here’s an example from Højmark, a Danish travel agency:

They know their customers want a vacation customized to their needs and preferences, and a standard package trip doesn’t do the job.

Højmark has sent out more than 2,300 custom quotes for highly interested prospects who filled in the form this season.

How to Set It Up

Use the specific URL condition to only show the campaign on relevant pages.

For example, if a visitor is browsing Spanish travel destinations, the campaign should be customized for offers relevant to that destination.

Then, add the scroll trigger and set it to 40%-60% depending on the page’s length.

Strategy #10: Give On-Page Support

Imagine your checkout crashes, and you’re unsure when it will be live again.

You need to inform your visitors of such issues—and give them a temporary solution so they don’t abandon your site.

A great way to do that is to create a campaign informing visitors about the problem.

Here’s an example Lynton used when their phones went down:

Informing visitors about technical issues reassures them that you’re working on it. Plus, it creates a great user experience.

How to Set It Up

Set the timed trigger to 4 seconds, to ensure visitors see your campaign before they have a chance to experience the problem on their own.

Then, add the show count condition and set it to 2, to ensure the campaign won’t show more than twice to the same visitor.

Strategy #11: Answer Product Questions

When you browse a product page and have a question about the product, what do you do?

You try to find a contact page, right?

This means you have to leave the product page to look for a contact option somewhere else on the site.

That’s not a good user experience.

Instead, why not add a button to your product pages that triggers a campaign inviting visitors to get in touch and answer any questions they might have?

You can even have an individual campaign for team members that deal with these questions and have them appear on the pages where a certain employee has more knowledge than others.

Here’s what that could look like:

How to Set It Up

If you want to have a specific campaign for each team member, you need to create an individual campaign for each. But setting up the campaign is the same for all.

First, add the click trigger and enter either class or ID for the button you want to trigger the campaign on. (Make sure the class or ID is individual to the buttons that need to trigger the campaign.)

Then, add the email of the employee to your notifications to make sure the campaign entries go directly to that person.

Strategy #12: Offer a Consultation

Sometimes, we need expert advice.

Whether it’s choosing the right curtains for your living room. Finding the right food for your dog. Or putting together the perfect outfit.

Today’s consumers want the best of the best, and that means getting the right people to help them choose the best.

That’s where you come in.

You’re the expert in your industry, and you can help prospects make the right decision when it comes to choosing the best products.

One of the best ways to invite potential buyers to take advantage of your expertise is to use a campaign on your site offering a consultation.

Here’s an example:

How to Set It Up

To show this campaign on specific pages, set the timed trigger to 7 seconds, and add the specific URL condition for the pages you want the campaign to show on.

You can also choose to trigger the campaign on specific buttons on your site. To do that, enable the click trigger and enter the class or ID of that specific button group (if you have more than one button throughout your site with this call-to-action).

Next, determine how you want to be notified whenever a prospect fills in your campaign. The easy option is to simply add the email address of the person responsible to the email notifications in your campaign settings. Then, an email with the details will be sent to that email address every time there’s a new entry in the campaign.

If you want to be notified via a third-party tool, such as Slack, for instance, you can do so via our Zapier integration (requires you have a Zapier account).

(Here’s a step-by-step guide for Zapier integration.)

Part 4: Collect Email Addresses

If you’re running and growing an online store, it’s likely you’re building an email list.

But list building isn’t about getting tons of leads. It’s about getting the right leads—leads that are hot and ready to buy.

And part of that includes creating campaigns that target the right visitors with the right message at the right time.

That’s what I’ll get into now, so keep reading.

Strategy #13: Offer Warm Prospects a Buyer’s Guide

You’ve probably heard of content upgrades, right?

This is a take on the traditional content upgrade—but with a twist.

If you sell expensive products where buyers tend to do a lot of research before making a decision, this strategy is for you.

When a visitor has browsed a certain product category for some time without taking action, you can assume they’re interested, but something’s holding them back.

This is the perfect chance to trigger a campaign with a buyer’s guide to that product category and help them choose the right product.

Offering this guide to prospects isn’t only valuable to them as a potential buyer, but it’s also valuable to you because you get a hot new lead for your email list.

Here’s an example from Evelo who sells electric bikes:

How to Set It Up

For this campaign, create two identical campaigns to trigger on your product categories and individual product pages respectively.

For the product category page, trigger the campaign when visitors have scrolled a certain percentage of the page.

  • Create a campaign that shows in the bottom corner of the screen (less intrusive)
  • Add the scroll trigger and set it to 60%
  • Add the specific URL condition and enter the category page you want the campaign to show on

Here’s how to set up version 1:

For the individual product pages, include a button where visitors can get the guide.

  • Create a campaign that shows in the middle position of the screen (like in the Evelo example)
  • Add the click trigger, and enter the class or ID of the button group you want to trigger the campaign on.

Here’s how to set up version 2:

Strategy #14: Promote a Loyalty Program to Customers

Having a loyalty program is a great way to encourage repeat purchases and increase customer loyalty.

In fact, according to one report, repeat customers spend 67% more than new customers.

It’s no surprise, then, that promoting your loyalty club is worth doing.

But when, where, how, and who should you promote it to?

In short, the best time to promote your loyalty club is right after a visitor has bought something from you.

They’ve just made a purchase. They’re excited about their order and your brand. So, they’re more likely to join your club at this stage.

With that in mind, consider adding a campaign to your receipt page and ask new customers to join your club.

Here’s an example:

How to Set It Up

Set a timed trigger for your campaign that triggers after 5 seconds. This gives customers a chance to see their order confirmation before you ask them to join your program.

If you want to ensure they don’t leave the page without seeing the campaign, add the exit-intent trigger as well.

Finally, add the specific URL condition and enter the URL of your receipt page so the campaign only shows there.

Strategy #15: Turn Abandoning Visitors into Leads

I know we already discussed cart abandonment, but I want to share one more abandoned cart strategy with you.

If you think about it, besides getting visitors to complete their purchase, there’s also a chance to turn them into email leads.

So, instead of using a discount as an incentive to get your visitors’ email addresses, you can offer to save their cart.

After all, a lot of visitors abandon their cart due to lack of time. Or because they want to do more research before making a decision.

But if you get their email address before they leave, you can follow up with them and invite them to complete their purchase later.

Here’s an example:

How to Set It Up

Enable the exit-intent trigger to ensure it only shows to abandoning visitors.

Then, add the specific URL condition and enter your checkout URL.

Because this campaign collects email addresses, it’s a good idea to add the newsletter subscriber condition and set it to “hide.” Then you won’t ask existing subscribers for their email address again.

New to Sleeknote?

The 15 strategies below will help you get more engagement and higher conversions on your website. Want to try the strategies in real-time? Get started with a 7-day free Sleeknote trial to implement each strategy, step-by-step, as you read the post.

Conclusion

There are many ways to engage and convert your website visitors. I hope you found an interesting strategy or two in this post worth trying (even if you’re not a customer).

When it comes to engaging your visitors, you always need to keep the user journey in mind. Show the wrong message at the wrong time and you’ll lose out on a potential customer.

It’s all about improving the user experience on your site and reach out to visitors the moment they need it.

Have you tried any of the above strategies? And what were your results? Leave a comment below.

Like what you read? Leave a comment