Case Study With hummel

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Hear what our customers have to say…

Tell us about hummel

hummel was established in 1923 and has a long history of creating sportswear. This has given us an expertise that easily shows in today’s fashion collections with sporty silhouettes and an overall active look. Today, we have four types of collections; sport, lifestyle, fashion and footwear.

We are present in more than 40 countries, which makes us an international company with a global mindset. In Denmark, we are around 150 employees and our office is located in Aarhus.

We have +200,000 visitors on our homepage each month.

Website: hummel.net

What makes hummel unique?

What makes us unique is that we want to be more than just a company selling clothes. Therefore, we have a “karma” philosophy saying: “Change the world through sport.”

For us, sport is more than a physical activity. We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity. We thus initiate and support several projects focusing on changing the world through sport, by sponsorships in poor and war-torn countries. That’s why we sponsor the national football team in countries like Afghanistan and local clubs in other war-torn countries.

What’s really smart about Sleeknote is that we’re able to create boxes where the subscriber can choose what they would like to get news about.

Janni Mørch Nielsen

Communication & Community Coordinator, hummel

What do you use Sleeknote for?

Our main purpose with Sleeknote is to get more subscribers for our newsletter. One of the ways we do this is by creating competitions. As an example, we have an opt-in saying “Sign up for our newsletter to win a year’s supply of hummel”. What’s really smart about Sleeknote is that we’re able to create boxes where the subscriber can choose what they would like to get news about. This helps us a lot in the segmenting process and ensures that we only send relevant emails.

See the sleeknote here:

We have also used Sleeknote to redirect our visitors to a certain campaign page. We created an opt-in with a competition saying something like “Click here to participate in the competition” with a link to the particular site. This created a lot of traffic to the campaign page where we promoted our, at that time, sponsorship with the German football club FC St. Pauli along with the club’s jerseys and footballs.

See the sleeknote that redirected their visitors to a certain campaign site here:

The two countries where our sleeknotes perform best are Denmark and Turkey, where we’ve collected +24,000 new leads.

Janni Mørch Nielsen

Communication & Community Coordinator, hummel

What is your favorite Sleeknote function or option?

It’s hard to choose one particular feature because there are so many features.

In general, Sleeknote is very user friendly. It’s a great feature that you’re able to see your changes right away when you design your sleeknote. This makes the whole process of designing opt-ins much easier.

What are your results with Sleeknote?

We use Sleeknote in a lot of countries and they all have different conversion rates, but in average is the conversion rate is around 2%. The two countries where our sleeknotes perform best are Denmark and Turkey, where we’ve collected +24,000 new leads.

Describe Sleeknote with one sentence.

Sleeknote is an effective lead generation tool that gives you the possibility to automate your email marketing.

What would you recommend, if i were to try Sleeknote?

Don’t wait, just get started.

We used Sleeknote before I was hired, but it was very easy for me to put my personal stamp on the sleeknotes we already had and to create new sleeknotes later on.

How has the collaboration with Sleeknote been?

Absolutely great. Your support has a short response time and is very good at solving problems.

Ready to give Sleeknote a try?

hummel uses Sleeknote to get more subscribers for their newsletter and have collected more than 24,000 leads in Turkey and Denmark via Sleeknote – and there is more to come.

Do you also want to get subscribers for your newsletter? Do like hummel and start your 7 days free trial today.

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