Case Study With Højmark

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Tell us about Højmark

Højmark Rejser is a traveling company which has existed for 25 years. They are the largest ski holiday bureau in Denmark, and their mission is to send off all ski interested people away on holidays to Austria, Italy, and Switzerland. We have had a chat with Jesper Merrild, Højmark Rejser’s Marketing Manager to hear about their use of Sleeknote.

Website: hojmark.dk

It’s an intuitive software system, which you can get interns to maintain and control – and it adds so much more value than what it costs.

Jesper Merrild

Marketing Manager, Højmark Rejser

What is unique about Højmark?

Højmark has a fixed price policy, which means that vi never change the prices on our travels. We are the only ones on the Danish ski market who has this fixed price policy. This combined with our 6 OWN HOTELS in Austria, gives us full control over our value chain, and we can thus vouch for exceptionel high quality.

Why did you choose to use Sleeknote?

We chose Sleeknote because we already had a hard coded lead generating software on our website back then, which did just about the same thing as Sleeknote – but when Sleeknote showed up, it was clear, that Sleeknote had a much higher ability and flexibility. We deleted our own software and implemented Sleeknote instead across all five bureaus within the organisation. So basically, we chose Sleeknote because it was more flexible and had several functions in the pipeline.

What do you use Sleeknote for today?

We use Sleeknote both for getting permissions for our newsletter, collect leads to send off custom made holiday offers to (these leads are being handled by our salesforce) and to get followers on the social media. Besides that, we use the exit intent function to promote competition, which results in one of the three above conversions.

Here’s an example of a popup on Højmark’s website:

Højmark - popup example

What is the result after using Sleeknote?

We have increased the amount of offers we send out to customers with 1000 – we sent out 1300 custom made offers last season and this season we have sent out 2300.

What is Sleeknote to you?

It’s an intuitive software system, which you can get interns to maintain and control – and it adds so much more value than what it costs. We have the most expensive solution, but it gives us so much value that it’s definitely worth it. Just by looking at the 1000 extra leads gives a great impression of how strongly it performs.

Describe Sleeknote with one sentence

A very user friendly tool to increase your onsite frequence of lead capture.

This is an example of how Højmark has used a slide-in on their website:

Højmark - slide-in example

What is your favorite Sleeknote function or option?

That will have to be the statistics. Both because it is very similar to the other marketing tools out there, but also, because you can monitor all the data you get – you can go back in time, monitor certain dates and measure performance over an extended period.

What advice would you give to those who consider using Sleeknote?

Use more of the products that Sleeknote offers – popup, exit-intent, etc. Dig in to the intelligent features that have been added to the system throughout the past year. Test, test, test!

How has the collaboration with Sleeknote been?

No remarks, really. You periodically receive great emails with good content, and the Customer Success Team is always ready if you struggle with anything.

Ready to give Sleeknote a try?

Højmark increased the amount of offers they send out to customers with 1000. Do you want to send out more offers as well?

Do like Højmark, and create your own unique Sleeknotes with our 7 days free trial.

  • 1-idemoebler
  • 2-miele
  • 3-houseofkids
  • 4-kvik
  • 5-dkcompany
  • 6-xlbyg
  • 1-whiteaway
  • 2-falck
  • 3-irma
  • 4-humac
  • 5-klasselotteriet
  • 6-ferm
  • 1-nicehair
  • coop
  • skousen
  • 4-matas
  • bauhaus
  • 6-bogogide
  • 1-berlingske
  • 2-ilva
  • 3-roede-kors
  • 4-jemogfix
  • 5-bravotours
  • 6-bodyshop