Case Study With ILVA

Don’t take our word for it.
Hear what our customers have to say…

Tell us about ILVA

The first IlVA shop opened in 1977. Today we have 7 physical stores in Denmark and an online store. We sell all kinds of furniture, accessories and home decor products.

Today, most of our revenue comes from the physical stores, but we’re getting more and more revenue from our online store. Therefore, we have chosen to put more effort into our online store.

Every day we strive to be the best to provide, advise and inspire people to create lovely and personal homes.

Website: www.Ilva.dk

Our experience is that the conversion rate of our sleeknotes increase significantly when we show relevant content on relevant sites.

Martin Vad Jespersen

eCommerce Coordinator, ILVA

Why did you choose Sleeknote?

We had a basic need for getting more subscribers to our newsletter. Back then, we had a basic signup form on our site, but we needed a more flexible tool where we could customize our popups, show pictures and other stuff. We signed up for a free trial at Sleeknote and found out how easy it was to create good looking popups and opt-ins, and we’ve been customers ever since.

What do you use Sleeknote for today?

We use Sleeknote for 3 things:

1) Collect signups for our newsletter
2) Show relevant content on relevant sites
3) Redirect our customers during campaigns

Here’s an example from the website with a sleeknote asking visitors to sign up for their newsletter.

Our experience is that the conversion rate of our sleeknotes increase significantly when we show relevant content on relevant sites. If a visitor is looking for lamps on our site, we show them a sleeknote offering our lamp catalogue.

We are also very promotion driven, which means that we often have huge discounts for a short period of time. We use Sleeknote to share the message and direct our visitors to the campaign pages.

Take a look at this example from their website where they offer a discount of 25-50% on all products on the shop:

I only have good things to say about the support team. The response time is fast and helpful, and they always have time to chat with you.

Martin Vad Jespersen

eCommerce Coordinator, ILVA

What are your results with Sleeknote?

Besides using Sleeknote on Ilva.dk, we also use Sleeknote on ide.dk.

In total, our sleeknotes have been viewed +4,000,000 times. It has acquired +145,000 leads, which gives us a conversion rate of 3.3%.

The Sleeknote we use on Ilva.dk at the moment to collect signups for our email list has been viewed 205,703 times and has generated 8105 leads. This gives us a conversion rate of 3.9%.

What is the best thing about Sleeknote?

Sleeknote is super flexible!

You’re able to show different sleeknotes on different sites, which gives you a lot of possibilities. You can segment from the beginning, and increase your conversion rate by using relevant content. This way, you avoid doing scattershot marketing.

Describe Sleeknote with one sentence.

Sleeknote is a flexible tool that is easy to implement, and can be used in many different ways.

What advice would you give me, if I were to try Sleeknote?

Use the A/B split testing feature. Sometimes you get surprised when you see what works and what doesn’t. This is the best way to ensure that you always have the highest performing sleeknotes on your site.

How has the collaboration with Sleeknote been?

I only have good things to say about the support team. The response time is fast and helpful, and they always have time to chat with you.

Ready to give Sleeknote a try?

Among other things, ILVA uses Sleeknote to collect signups for their newsletter. The Sleeknote they use at the moment has acquired 8105 leads and has a conversion rate of 3,9%.

Do you also want to get more signups? Do like ILVA, and sign up for your 7 days free trial today.

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