Case Study With Médecins Sans Frontiéres

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Tell us about Médecins Sans Frontiéres/Doctors Without Borders

Médecins Sans Frontiéres/Doctors Without Borders main objective is to provide humanitarian and medical aid to people affected by armed conflicts, epidemics, natural disasters and exclusion from healthcare. We help people where the need is greatest, irrespective of race, religion, gender or political affiliation.

We are the largest humanitarian medical organization, and each year we deploy thousands of doctors, health professionals, logistical and administrative staff – most of whom are hired locally – to work on programmes in 69 countries worldwide.

The danish department of MSF is known as “Læger uden Grænser” and that is where I work. We are about 35 employees + a lot of volunteers.


We use the Sleeknote opt-in forms as they are very easy to implement and requires no coding.

Rasmus Himmelstrup

Digital Officer, Médecins Sans Frontiéres

What do you use Sleeknote for today?

At the moment we are mainly using Sleeknote to get our visitors to sign up for our monthly newsletter. We use the Sleeknote opt-in forms as they are very easy to implement and requires no coding.

Below is an example of our first sleeknote on, asking people to sign up for our monthly newsletter to get stories from people working in situations very different from what you usually see.

Moreover, we also used Sleeknote doing our annual national door-to-door collection. One of our challenges was that some visitors left our sign up form without signing up. As 90% of our traffic came in a timespan of two weeks, it was not possible to set up a proper A/B-test. By using a sleeknote saying “Do you need help with signing up? Leave your number and we will call you” we had an alternative solution to our problem.

The sleeknote gave us a lot of registrations, we otherwise would have failed to collect without Sleeknote. It was viewed 4443 times before we disabled it again, and gave us 182 new registrations which resulted in a conversion rate of 4,1%. Considering that each collector on average collected more than a 1.000,- on that day, a quick calculation would be that Sleeknote potentially helped us collect 182.000,- which are used saving lives every day.

Sleeknote can be used for so much more than just email subscription and lead generation.

Rasmus Himmelstrup

Digital Officer, Médecins Sans Frontiéres

What is the best thing about Sleeknote?

Sleeknote is very user friendly, which means that you are able to test new ideas in no time.

Moreover, Sleeknote can also be useful to direct visitors to specific pages on your website that normally would be hard to find. By doing that, it’s possible to raise awareness on specific causes in a given period.

Describe Sleeknote with one sentence.

Sleeknote is a great tool to test your hypotheses about user experience.

What would you recommend, if i were to try Sleeknote?

Just get started, it’s so easy to implement.

Also, try to consider alternative ways in which Sleeknote can be used. It can be used for so much more than just email subscription and lead generation. For instance, Sleeknote can also be used to provide visitors with useful information, like a help box, or it can be used to redirect visitors to other pages on your website – e.g. during a campaign.

How has the collaboration with Sleeknote been?

The support team has been really helpful – both in email and on phone. I’ve called the customer support one time, and the agent I talked to understood my problem and provided a solution quickly. In general, he was super helpful so I only have good experiences with Sleeknote.

Ready to give Sleeknote a try?

Médecins Sans Frontiéres primarily use Sleeknote to collect email signups, but they have also discovered other interesting ways to use Sleeknote. According to MSF, the best thing about Sleeknote is how user friendly it is, and that it gives a lot of possibilities.

Would you like to see how your company can benefit from using Sleeknote? Do like MSF and start your 7 day free trial today.

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